First Alert 4 News, Weather, Sports
KMOV (kmov.com) scores 92 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, in the 98th percentile of 19314 Media & Entertainment brands.
KMOV, also known as First Alert 4, is a television station licensed in St. Louis, Missouri, airing CBS and ABC programming along with local news, weather, and sports coverage. Founded in 1954, the station is owned by Gray Media and serves the St. Louis metropolitan area. KMOV emphasizes its First Alert weather forecasting as part of its local reporting services, positioning itself as a trusted source for timely news in the region.
| Brand Name | KMOV |
|---|---|
| Domain | kmov.com |
| Industry | Media & Entertainment |
| Founded | 1954 |
| Headquarters | St. Louis |
| Parent Company / Owner | Gray Media |
| Main Competitors | KSDK (83/100), Fox 2 (KTVI) (75/100), KDNL-TV (ABC 30), KPLR-TV |
Moz Domain Authority 78/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
KMOV has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The latest news, weather & sports from First Alert 4 on CBS & ABC" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KMOV?", Claude could identify the brand as of October 2026. KMOV is a CBS-affiliated television station based in St. Louis, Missouri, broadcasting local news, weather, and sports to the St. Louis metropolitan area. It's owned by Gray Television and has been a longstanding local news source in the market. Best known for Being the CBS affiliate and local news station serving St. Louis, Missouri.
When asked "Best brands similar to KMOV?", Claude would recommend KMOV as of October 2026. It's a well-known local news station that would be relevant if someone asked about St. Louis media outlets or CBS affiliates.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KMOV's main competitors in Media & Entertainment: KSDK (83/100), Fox 2 (KTVI) (75/100).
Sources: Brand Analyzer scan
KMOV offers local news reporting, weather forecasting through its First Alert weather service, sports coverage, and broadcasts of CBS and ABC network programming.
Sources: KMOV official site
KMOV is a television station based in St. Louis, Missouri, broadcasting CBS and ABC programming under the branding First Alert 4. It was founded in 1954 and is owned by Gray Media.
Sources: KMOV official site
KMOV has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 60, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KMOV official site
KMOV was founded in 1954. KMOV operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KMOV is headquartered in St. Louis. KMOV operates in the Media & Entertainment category.
Sources: Wikidata
KMOV delivers local news, weather, and sports coverage to the St. Louis community, combining CBS and ABC network programming with its own local reporting and First Alert weather forecasts.
Sources: KMOV official site
KMOV scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KMOV official site
KMOV is known for its First Alert weather forecasting and local news coverage as a CBS and ABC affiliate serving the St. Louis area.
Sources: KMOV official site
KMOV can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KMOV official site
KMOV is used by residents of St. Louis, Missouri and the surrounding area who seek local news, weather updates, and sports coverage.
Sources: KMOV official site
KMOV is owned by or part of Gray Media. KMOV operates in the Media & Entertainment category.
Sources: Wikidata
KMOV scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KMOV has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 78/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KMOV from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KMOV: Kick (92/100), iWin (92/100), KSL (92/100), LANCE! (92/100), IndieWire (92/100), Later (92/100).
Category leader: Change.org (97/100).
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