On Your Side, St. Louis
KSDK 5 On Your Side (ksdk.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 78th percentile of 19345 Media & Entertainment brands.
KSDK 5 On Your Side is the NBC television affiliate serving St. Louis, Missouri, founded in 1947. It provides local news, weather, and investigative journalism to residents of the St. Louis metropolitan area. The station positions itself as a trusted source of timely and accurate community-focused reporting, aiming to keep local viewers informed on issues relevant to their daily lives.
| Brand Name | KSDK 5 On Your Side |
|---|---|
| Domain | ksdk.com |
| Industry | Media & Entertainment |
| Founded | 1947 |
| Headquarters | St. Louis, Missouri |
| Main Competitors | KMOV (92/100), FOX 2 (KTVI) (75/100), KPLR 11, KETC (Nine PBS) (79/100) |
Moz Domain Authority 79/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #31,637 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The official YouTube channel of KSDK 5 On Your Side in St. Louis, Missouri." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KSDK 5 On Your Side?", Claude could identify the brand as of October 2026. KSDK is the NBC-affiliated television station serving St. Louis, Missouri, branded as '5 On Your Side,' providing local news, weather, and investigative consumer reporting. Best known for Its long-running '5 On Your Side' consumer investigative and local news franchise in St. Louis.
When asked "Best brands similar to KSDK 5 On Your Side?", Claude would recommend KSDK 5 On Your Side as of October 2026. It's a well-established, recognizable local news brand often cited among top regional NBC affiliates known for consumer advocacy journalism.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KSDK 5 On Your Side's main competitors in Media & Entertainment: KMOV (92/100), FOX 2 (KTVI) (75/100), KETC (Nine PBS) (79/100).
Sources: Brand Analyzer scan
KSDK 5 On Your Side is an NBC-affiliated television station based in St. Louis, Missouri, founded in 1947. It delivers local news, weather, and community-focused programming to the St. Louis metropolitan area.
Sources: KSDK 5 On Your Side official site
KSDK 5 On Your Side has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 56, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KSDK 5 On Your Side official site
KSDK 5 On Your Side was founded in 1947. KSDK 5 On Your Side operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KSDK 5 On Your Side scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: KSDK 5 On Your Side official site
KSDK offers local news broadcasts, weather forecasts, and investigative journalism tailored to the St. Louis community. Its content is distributed via television broadcast and digital platforms, including a YouTube channel offering news clips and updates.
Sources: KSDK 5 On Your Side official site
KSDK 5 On Your Side can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KSDK 5 On Your Side official site
KSDK is used by residents of St. Louis, Missouri, and surrounding areas who seek local news, weather updates, and community information relevant to their daily lives.
Sources: KSDK 5 On Your Side official site
KSDK is known for being a long-standing local news source in St. Louis, providing trusted news, weather updates, and investigative reporting under its 'On Your Side' branding, which emphasizes community-focused journalism and consumer advocacy.
Sources: KSDK 5 On Your Side official site
KSDK 5 On Your Side scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KSDK 5 On Your Side has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #31,637 (Tranco) and a Moz Domain Authority of 79/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KSDK 5 On Your Side from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KSDK 5 On Your Side: Krea (83/100), KPFA (83/100), Kurzgesagt (83/100), La Cucina Italiana (83/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
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