Belangenbehartiger voor kunst en cultuur
Kunsten '92 (kunsten92.nl) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, Government brands, in the 48th percentile of 21679 Non-profit brands.
Kunsten '92 is a Dutch non-profit advocacy organization representing the entire cultural and creative sector in the Netherlands. With approximately 430 members spanning all disciplines-including art, culture, heritage and creative industries-it serves as a unified platform to represent sector interests to politicians and policymakers. Its mission is to advocate for the interests of art, culture, heritage and the creative sector in national policy and political decision-making.
| Brand Name | Kunsten '92 |
|---|---|
| Domain | kunsten92.nl |
| Industry | Non-profit, Media & Entertainment |
| Main Competitors | Kunstenbond (75/100), Cultuurconnectie (68/100), NAPK (72/100), VSCD (78/100) |
Moz Domain Authority 39/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,271,333 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kunsten ’92 is de belangenorganisatie voor de hele culturele en creatieve sector, met ongeveer 430 leden uit alle disciplines, van… Lees verder Home" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kunsten '92?", Claude could identify the brand as of October 2026. Kunsten '92 is a Dutch advocacy and network organization that represents the interests of the arts and culture sector in the Netherlands, lobbying government and policymakers on cultural policy and funding. Best known for being the leading advocacy network for the Dutch arts and culture sector, influencing national cultural policy.
When asked "Best brands similar to Kunsten '92?", Claude would recommend Kunsten '92 as of October 2026. It's a well known and influential voice in Dutch cultural policy, so I'd mention it if someone asked about major arts advocacy organizations in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kunsten '92's main competitors in Non-profit: Kunstenbond (75/100), Cultuurconnectie (68/100), NAPK (72/100), VSCD (78/100).
Sources: Brand Analyzer scan
Kunsten '92 is a Dutch non-profit advocacy organization (belangenorganisatie) that represents the entire cultural and creative sector in the Netherlands, including art, culture, heritage and creative industries. It has approximately 430 members from all disciplines within this sector.
Sources: Kunsten '92 official site
Kunsten '92 has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 42, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kunsten '92 official site
Kunsten '92 advocates for the interests of art, culture, heritage and the creative sector toward Dutch politicians and policymakers. It functions as a unified platform that brings together roughly 430 member organizations, institutions and professionals from across the cultural and creative sector to collectively represent their interests in national policy discussions.
Sources: Kunsten '92 official site
Kunsten '92 offers advocacy and representation services for its members, functioning as a unified platform through which organizations, institutions and professionals in the Dutch art, culture, heritage and creative sectors can collectively voice their interests to political and policy decision-makers.
Sources: Kunsten '92 official site
Kunsten '92 scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kunsten '92 official site
Kunsten '92 is known for being the central, unified advocacy body for the Dutch cultural and creative sector, representing around 430 members across all artistic and creative disciplines in discussions with government and policymakers.
Sources: Kunsten '92 official site
Kunsten '92 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kunsten '92 official site
Kunsten '92 is used by organizations, institutions and professionals within the Dutch art, culture, heritage and creative sectors, as well as by policymakers and politicians who engage with the sector through this advocacy platform. It has approximately 430 members spanning all disciplines of the cultural and creative sector.
Sources: Kunsten '92 official site
Kunsten '92 scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kunsten '92 has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,271,333 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify Kunsten '92 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kunsten '92: Ku'ku'kwes News (75/100), Korean Resource Center (KRC) (75/100), Kunstenbond (75/100), Kuwait Fund (75/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.