De vakbond van de creatieve sector
Kunstenbond (kunstenbond.nl) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, Other brands, in the 47th percentile of 21009 Non-profit brands.
Kunstenbond is a Dutch trade union founded in 2016 and headquartered in Amsterdam, operating under the Federatie Nederlandse Vakbeweging (FNV). It represents workers and self-employed professionals in the creative and cultural sector, including musicians, artists, and other creative professionals. The union advocates for fair pay, improved working conditions, and just regulation, while also fostering a community where members can connect and strengthen their collective position within the Dutch creative industry.
| Brand Name | Kunstenbond |
|---|---|
| Domain | kunstenbond.nl |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2016 |
| Headquarters | Amsterdam |
| Parent Company / Owner | Federatie Nederlandse Vakbeweging |
| Main Competitors | CNV (77/100), FNV (77/100), Platform Makers, BNV (Beroepsorganisatie Nederlandse Vormgevers) |
Moz Domain Authority 35/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,065,211 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De vakbond voor iedereen in de creatieve sector die strijdt voor een sterkere positie! Samen zetten we ons in voor eerlijke beloning, betere arbeidsvoorwaarden en rechtvaardige reg…" (Meta description: 36 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kunstenbond?", Claude could identify the brand as of October 2026. Kunstenbond is a Dutch trade union representing workers in the arts, culture, and creative sectors, part of the FNV federation, offering legal support, collective bargaining, and advocacy for artists, musicians, actors, and other cultural professionals. Best known for being the Dutch labor union specifically for artists and cultural sector workers.
When asked "Best brands similar to Kunstenbond?", Claude would recommend Kunstenbond as of October 2026. It's a relevant and well-known option if someone is looking for sector-specific unions or advocacy groups in the Dutch creative and cultural industry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kunstenbond's main competitors in Non-profit: CNV (77/100), FNV (77/100).
Sources: Brand Analyzer scan
Kunstenbond is a Dutch trade union founded in 2016, based in Amsterdam, that represents workers and self-employed professionals in the creative and cultural sector. It operates under the umbrella of the Federatie Nederlandse Vakbeweging (FNV), the Dutch trade union federation, and focuses specifically on issues facing artists, musicians, and other creative professionals.
Sources: Kunstenbond official site
Kunstenbond has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 51, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kunstenbond official site
Kunstenbond was founded in 2016. Kunstenbond operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kunstenbond is headquartered in Amsterdam. Kunstenbond operates in the Non-profit category.
Sources: Wikidata
Kunstenbond advocates for the interests of workers and self-employed individuals in the Dutch creative and cultural sector. It strives for fair remuneration, better working conditions, and just regulation for its members. The union also provides a community platform where members-such as musicians, artists, and other creative professionals-can connect, share experiences, and collectively strengthen their position in the labor market.
Sources: Kunstenbond official site
Kunstenbond scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kunstenbond official site
Kunstenbond offers union membership and advocacy services for people working in the creative and cultural sector, including representation on issues of pay, working conditions, and regulation. It also provides a community network where members can connect with peers in the creative industry to collectively strengthen their professional position.
Sources: Kunstenbond official site
Kunstenbond can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kunstenbond official site
Kunstenbond is used by workers and self-employed individuals in the Dutch creative and cultural sector, including musicians, artists, and other creative professionals who seek representation and support regarding pay, working conditions, and industry regulation.
Sources: Kunstenbond official site
Kunstenbond is owned by or part of Federatie Nederlandse Vakbeweging. Kunstenbond operates in the Non-profit category.
Sources: Wikidata
Kunstenbond is known for being the dedicated trade union for the creative and cultural sector in the Netherlands, distinguishing itself from general labor unions by focusing specifically on the unique employment challenges faced by artists, musicians, designers, and other creative professionals, such as irregular income and freelance work arrangements.
Sources: Kunstenbond official site
Kunstenbond scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kunstenbond has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,065,211 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kunstenbond from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kunstenbond: Ku'ku'kwes News (75/100), Korean Resource Center (KRC) (75/100), Kuwait Fund (75/100), Koreatown Youth + Community Center (KYCCLA) (75/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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