In Your Neighborhood
KXXV (kxxv.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 95th percentile of 27522 Media & Entertainment brands.
KXXV is a television station serving Waco, Temple, and Killeen, Texas, affiliated with ABC and Telemundo. Founded in 1985, it provides local news, weather, and community coverage focused on Central Texas. The station positions itself as a trusted, hyper-local news source, emphasizing community-centered journalism over national or generic news content for residents of its coverage area.
| Brand Name | KXXV |
|---|---|
| Domain | kxxv.com |
| Industry | Media & Entertainment |
| Founded | 1985 |
| Headquarters | Waco, Texas, United States |
| Main Competitors | KWTX-TV (76/100), KCEN-TV (81/100), KWKT-TV (Fox 44) (62/100), KYLE-TV (Telemundo Waco, sister station) (88/100), Waco Tribune-Herald (84/100) |
Moz Domain Authority 63/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #125,946 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
KXXV has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "In Your Neighborhood - Serving Waco, Temple and Killeen" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KXXV?", Claude could identify the brand as of October 2026. KXXV is the ABC-affiliated television station serving Waco, Temple, and Bryan, Texas, providing local news, weather, and syndicated programming to Central Texas. Best known for Being the ABC affiliate TV station for the Waco-Temple-Bryan, Texas media market.
When asked "Best brands similar to KXXV?", Claude would not surface KXXV as of October 2026. It's a solid local news station but not a nationally prominent brand that would come up when discussing top media and entertainment companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KXXV's main competitors in Media & Entertainment: KWTX-TV (76/100), KCEN-TV (81/100), KWKT-TV (Fox 44) (62/100), KYLE-TV (Telemundo Waco, sister station) (88/100), Waco Tribune-Herald (84/100).
Sources: Brand Analyzer scan
KXXV is a television station affiliated with ABC and Telemundo, licensed to serve Waco, Texas, and the surrounding Central Texas communities of Temple and Killeen. Founded in 1985, it operates as a local broadcast news outlet providing programming and news coverage tailored to its regional audience.
Sources: KXXV official site
KXXV has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 59, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KXXV official site
KXXV was founded in 1985. KXXV operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KXXV broadcasts local news, weather, and community-focused programming to residents of Waco, Temple, and Killeen, Texas. As an ABC and Telemundo affiliate, it also airs network programming alongside locally produced news content aimed at keeping Central Texas communities informed about events and issues relevant to their area.
Sources: KXXV official site
KXXV scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KXXV official site
KXXV offers local news broadcasts, weather updates, and community-focused programming for the Waco, Temple, and Killeen areas. As an ABC and Telemundo affiliate, it also provides access to national network programming, combining local journalism with broader entertainment and news content for its Central Texas audience.
Sources: KXXV official site
KXXV can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KXXV official site
KXXV's audience consists of residents and community members in Waco, Temple, Killeen, and the broader Central Texas region who seek local news, weather updates, and community information. Its content is tailored to people living in or connected to these specific communities rather than a general national audience.
Sources: KXXV official site
KXXV is known for providing hyper-local news coverage to the Waco, Temple, and Killeen areas of Central Texas. It is recognized as an ABC/Telemundo affiliate station that prioritizes community-centered journalism, focusing on stories that directly affect its local viewing audience rather than broader national news.
Sources: KXXV official site
KXXV scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KXXV has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #125,946 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KXXV from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KXXV: Kurir (88/100), KTRE (88/100), Kyiv Post (88/100), La Chaîne Météo (88/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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