Europas Nr.1 für Lampen und Leuchten
Lampenwelt.de (lampenwelt.de) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 38th percentile of 17718 E-commerce brands.
Lampenwelt.de is a German online retailer of lamps and lighting, founded in 1999 and headquartered in Schlitz, Germany. It is owned by Luqom and positions itself as Europe's leading online provider of lighting products, offering over 50,000 items including ceiling, wall, floor, and pendant lights, in-house brands, and design classics. The company targets private customers and homeowners across Germany and Europe seeking stylish indoor and outdoor lighting, offering free returns and a secure ordering process.
| Brand Name | Lampenwelt.de |
|---|---|
| Domain | lampenwelt.de |
| Industry | E-commerce, Other |
| Founded | 1999 |
| Headquarters | Schlitz |
| Parent Company / Owner | Luqom |
| Main Competitors | Lampenwelt.at, Westwing (78/100), Wayfair, Amazon (88/100), OTTO (93/100), Connox (83/100), Made.com (91/100), Lumimart, IKEA (95/100) |
Moz Domain Authority 54/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #52,141 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "50.000 Lampen und Leuchten für Ihr Zuhause ✓ Kostenlose Rücksendung ✓ Deckenleuchten ✓ Wandleuchten ✓ Stehleuchten ✓ Hängeleuchten ✓ Einfach und sicher bestellen." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Angular.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lampenwelt.de?", Claude could identify the brand as of September 2026. Lampenwelt.de is a German online retailer specializing in lighting, selling lamps, ceiling lights, outdoor lighting, and LED products for homes and gardens. It's one of Europe's largest online lighting shops, part of the Lampenwelt Group which also operates other lighting-focused Best known for Being one of Germany's largest online specialty retailers for lamps and lighting fixtures.
When asked "Best brands similar to Lampenwelt.de?", Claude would recommend Lampenwelt.de as of September 2026. It's a well-known and trusted destination for lighting purchases in the German-speaking market, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lampenwelt.de's main competitors in E-commerce: Westwing (78/100), Amazon (88/100), OTTO (93/100), Connox (83/100), Made.com (91/100).
Sources: Brand Analyzer scan
Lampenwelt.de offers a wide range of lighting products for the home, including ceiling lights, wall lights, floor lamps (Stehleuchten), and pendant/hanging lights (Hängeleuchten). The catalog includes over 50,000 items, featuring both the company's own brands and well-known design classics, catering to both indoor and outdoor lighting needs.
Sources: Lampenwelt.de official site
Lampenwelt.de is a German e-commerce company specializing in the sale of lamps and lighting fixtures. Founded in 1999 and headquartered in Schlitz, Germany, it is owned by the Luqom Group. The company describes itself as Europe's leading online provider of lighting products, offering a large catalog of lighting solutions for homes across Germany and Europe.
Sources: Lampenwelt.de official site
Lampenwelt.de has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 29, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lampenwelt.de official site
Lampenwelt.de was founded in 1999. Lampenwelt.de operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lampenwelt.de is headquartered in Schlitz. Lampenwelt.de operates in the E-commerce category.
Sources: Wikidata
Lampenwelt.de operates an online store selling lamps and lighting fixtures for residential use. It offers more than 50,000 products, including ceiling lights, wall lights, floor lamps, and pendant lights, spanning both mass-market items and recognized design classics. The company facilitates online ordering with secure checkout and free returns for customers across Germany and Europe.
Sources: Lampenwelt.de official site
Lampenwelt.de scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lampenwelt.de official site
Lampenwelt.de is known for its extensive online selection of over 50,000 lamps and lighting products, ranging from everyday ceiling, wall, floor, and pendant lights to well-known design classics. It is recognized as one of Europe's largest online retailers dedicated specifically to lighting for the home.
Sources: Lampenwelt.de official site
Lampenwelt.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lampenwelt.de official site
Lampenwelt.de is used by private customers and homeowners in Germany and across Europe who are looking for stylish indoor and outdoor lighting solutions for their homes.
Sources: Lampenwelt.de official site
Lampenwelt.de is owned by or part of Luqom. Lampenwelt.de operates in the E-commerce category.
Sources: Wikidata
Lampenwelt.de is popular due to its large product range of over 50,000 lamps and lighting fixtures, catering to diverse tastes from mass-market designs to recognized design classics. Its positioning as a leading European online lighting retailer, combined with convenient features like free returns and secure ordering, likely contributes to its appeal among customers seeking home lighting solutions.
Sources: Lampenwelt.de official site
Lampenwelt.de scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lampenwelt.de has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #52,141 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lampenwelt.de from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lampenwelt.de: Lalafo (75/100), La Femme (75/100), Lancaster Puppies (75/100), LANDI (75/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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