Fackförbundet för lärare och SYV
Sveriges Lärare (lararforbundet.se) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 28th percentile of 21055 Education brands.
Sveriges Lärare is a Swedish trade union founded in 2023 that represents teachers and study and career counselors (studie- och yrkesvägledare). With approximately 300,000 members, it is one of the largest unions in the Swedish labor market, advocating for the working conditions and rights of its members across workplaces in the education sector.
| Brand Name | Sveriges Lärare |
|---|---|
| Domain | lararforbundet.se |
| Industry | Education, Non-profit |
| Founded | 2023 |
| Main Competitors | Skolledarförbundet, Kommunal (78/100), Vision (80/100), Akademikerförbundet SSR (70/100), Unionen (82/100) |
Moz Domain Authority 44/100 vs category average 48 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,306,829 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Sveriges Lärare appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Sveriges Lärare är lärarnas och studie- och yrkesvägledarnas fackförbund. Med 300 000 medlemmar är vi ett av arbetsmarknadens största förbund och en kraft att räkna med på varje ar…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Instagram; no detected presence on X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sveriges Lärare?", Claude could identify the brand as of October 2026. Sveriges Lärare is Sweden's largest teachers' union, formed in 2023 through the merger of Lärarförbundet and Lärarnas Riksförbund, representing teachers and school leaders on pay, working conditions and professional issues. Best known for Being Sweden's biggest teachers' union, created by merging the country's two major teacher unions.
When asked "Best brands similar to Sveriges Lärare?", Claude would recommend Sveriges Lärare as of October 2026. If someone asked about major education sector unions or organizations in Sweden, Sveriges Lärare would be a natural and prominent example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sveriges Lärare's main competitors in Education: Kommunal (78/100), Vision (80/100), Akademikerförbundet SSR (70/100), Unionen (82/100).
Sources: Brand Analyzer scan
Sveriges Lärare is a Swedish trade union founded in 2023 that represents teachers and study and career counselors (studie- och yrkesvägledare) across Sweden. It is one of the largest unions in the Swedish labor market, with about 300,000 members, and works to protect and advance the professional and employment interests of its members.
Sources: Sveriges Lärare official site
Sveriges Lärare has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 54, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sveriges Lärare official site
Sveriges Lärare was founded in 2023. Sveriges Lärare operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Sveriges Lärare works to strengthen and represent the conditions and rights of teachers and study and career counselors in the Swedish labor market. As a trade union, it engages in collective bargaining, advocacy, and representation of its members' interests at workplaces, aiming to improve working conditions for educators and counselors throughout Sweden.
Sources: Sveriges Lärare official site
Sveriges Lärare scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Sveriges Lärare official site
Sveriges Lärare is known for being one of the largest trade unions in Sweden, representing around 300,000 teachers, study and career counselors, and teacher students. It positions itself as the leading and most influential union voice for these professions in the Swedish labor market.
Sources: Sveriges Lärare official site
Sveriges Lärare can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sveriges Lärare official site
Sveriges Lärare is used by teachers and study and career counselors (studie- och yrkesvägledare) in Sweden, as well as by students training to become teachers. These individuals join as members to receive union representation and advocacy regarding their professional rights and working conditions.
Sources: Sveriges Lärare official site
Sveriges Lärare is prominent due to its large membership of approximately 300,000 teachers and study and career counselors, making it one of the biggest unions in the Swedish labor market. Its scale gives it significant collective bargaining power and influence, positioning it as a leading voice for these professions in Sweden.
Sources: Sveriges Lärare official site
Sveriges Lärare scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sveriges Lärare has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,306,829 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sveriges Lärare from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sveriges Lärare: Lakeland Community College (71/100), Los Angeles County Bar Association (71/100), Laumeier Sculpture Park (71/100), Bucerius Law School (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.