För din trygghet i arbetslivet
Vision (vision.se) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 75th percentile of 17696 Non-profit brands.
Vision is a Swedish trade union (fackförbund) focused on supporting individual members' professional development and goals. It serves white-collar workers and managers in municipalities, regions, the church, and the private sector. Vision combines personal advisory services, salary statistics, and income insurance to provide concrete support and security throughout members' careers, positioning itself as a union centered on individual member aspirations rather than purely collective bargaining issues.
| Brand Name | Vision |
|---|---|
| Domain | vision.se |
| Industry | Non-profit, Other |
| Founded | 1991 |
| Headquarters | Warsaw |
| Parent Company / Owner | Anime Gate |
| Main Competitors | Unionen (82/100), Akademikerförbundet SSR (70/100), Kommunal (78/100), Ledarna (75/100), Fackförbundet ST, Jusek |
Moz Domain Authority 39/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #603,442 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Vision appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Vision är fackförbundet där du som medlem och dina visioner står i fokus. Tillsammans ser vi till att du får det du behöver för att uppnå det du vill i ditt arbetsliv." (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vision?", Claude could not identify the brand as of October 2026. I don't recognize a specific nonprofit called "Vision" at vision.se, likely because the name is too generic and there could be many small organizations or companies using it without a strong distinct web presence in my training data.
When asked "Best brands similar to Vision?", Claude would not surface Vision as of October 2026. I can't recommend an organization I can't verify or distinguish from similarly named entities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vision's main competitors in Non-profit: Unionen (82/100), Akademikerförbundet SSR (70/100), Kommunal (78/100), Ledarna (75/100).
Sources: Brand Analyzer scan
Vision has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 36, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vision official site
Vision was founded in 1991. Vision operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vision is headquartered in Warsaw. Vision operates in the Non-profit category.
Sources: Wikidata
Vision offers personal advisory/counseling services, salary (lönestatistik) statistics, and income insurance (inkomstförsäkring) as part of its trade union membership benefits, aimed at providing members with concrete support and security throughout their careers.
Sources: Vision official site
Vision scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Vision official site
Vision is a Swedish trade union (fackförbund) that focuses on supporting individual members' professional development and goals within their working lives. It represents white-collar employees and managers primarily in municipalities, regions, the church, and the private sector in Sweden.
Sources: Vision official site
Vision provides trade union services to its members, including personal advisory support, salary statistics, and income insurance. It works to ensure members receive the support and security needed to develop professionally and achieve their career goals.
Sources: Vision official site
Vision can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vision official site
Vision is owned by or part of Anime Gate. Vision operates in the Non-profit category.
Sources: Wikidata
Vision is used by professionals in Sweden, particularly white-collar employees and managers working within municipalities, regions, the church, and the private sector, who seek union representation, career support, and workplace security.
Sources: Vision official site
Vision is known for positioning itself as a union where the individual member's personal visions and professional development are central, rather than focusing solely on collective bargaining matters. It is particularly associated with white-collar workers and managers in the municipal, regional, church, and private sectors in Sweden.
Sources: Vision official site
Vision scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vision has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #603,442 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Vision from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vision: Vision of Humanity (80/100), VisionFund (80/100), Visita (80/100), VIVE (80/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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