找新房二手房，上北京乐居
乐居 (Leju) (leju.com) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, E-commerce brands, Media & Entertainment brands, in the 10th percentile of 4317 Real Estate brands.
乐居 (Leju) is a researcher. 为购房者提供全面、便捷的房产家居信息服务，助力用户轻松找房、租房与装修。.
| Brand Name | 乐居 (Leju) |
|---|---|
| Domain | leju.com |
| Industry | Real Estate, E-commerce |
| Main Competitors | 链家 (74/100), 贝壳找房 (78/100), 安居客 (71/100), 搜房网, 58同城 (72/100), 房天下 (72/100) |
Moz Domain Authority 28/100 vs category average 38 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #37,491 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "乐居北京房产网（北京房地产家居网络平台）为购房者提供北京找新房、二手房、租房、装修、家居、楼盘新闻等房产信息,北京找新房,二手房,租房,装修,家居上乐居北京房产信息网。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ZH-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 乐居 (Leju)?", Claude could identify the brand as of September 2026. Leju Holdings is a Chinese real estate internet company that provides online property listing, marketing, and e-commerce services for new home sales, spun off from SINA and once backed by e-House and Tencent as major shareholders. Best known for Being a major Chinese online real estate marketing and new-home advertising platform listed on the NYSE.
When asked "Best brands similar to 乐居 (Leju)?", Claude would recommend 乐居 (Leju) as of September 2026. It's a well known name among Chinese property portals alongside Fang.com and Anjuke, so it fits naturally in that comparison.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
乐居 (Leju)'s main competitors in Real Estate: 链家 (74/100), 贝壳找房 (78/100), 安居客 (71/100), 58同城 (72/100), 房天下 (72/100).
Sources: Brand Analyzer scan
乐居 (Leju) has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 12, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 乐居 (Leju) official site
乐居 (Leju) scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 乐居 (Leju) official site
乐居 (Leju) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 乐居 (Leju) official site
乐居提供新房信息查询、二手房信息、租房信息、装修家居资讯以及楼盘新闻等服务，旨在为用户提供北京地区房产家居的一站式信息平台。
Sources: 乐居 (Leju) official site
乐居（Leju）是一个专注于北京地区的房地产与家居信息网络平台，为购房者、租房者及装修需求者提供一站式信息服务。
Sources: 乐居 (Leju) official site
乐居整合北京地区的新房、二手房、租房及装修家居信息，帮助用户查找楼盘资讯、比较房源、了解装修方案，并协助完成购房或租房决策。
Sources: 乐居 (Leju) official site
乐居的主要用户是计划在北京购买新房、二手房、租房或进行家庭装修的消费者，以及房地产相关行业的从业者，如开发商和中介机构。
Sources: 乐居 (Leju) official site
乐居 (Leju) scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
乐居 (Leju) has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is trust (12/100). It benefits from a global traffic rank of #37,491 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 28/100. In a live check, Claude could already identify 乐居 (Leju) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 乐居 (Leju): Ktima Verde (62/100), JDM Partners (62/100), Living Down South Realty (62/100), Mister Sparky (62/100).
A step up - brands to learn from: Zacks, Freedman & Chernev (71/100), WinnCompanies (71/100).
Category leader: SketchUp (97/100).
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