Journalisme en séries
Les Jours (lesjours.fr) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 83rd percentile of 21041 Media & Entertainment brands.
Les Jours is a French digital newspaper founded in 2016 and based in Paris. It specializes in in-depth investigative journalism, presenting news through long-running thematic series called 'obsessions' rather than isolated articles. The outlet positions itself as an independent investigative media aimed at readers seeking deep, sustained analysis of societal, political, and current-affairs topics rather than superficial daily news coverage.
| Brand Name | Les Jours |
|---|---|
| Domain | lesjours.fr |
| Industry | Media & Entertainment |
| Founded | 2016 |
| Headquarters | Paris |
| Main Competitors | Mediapart (89/100), StreetPress (76/100), Disclose, Blast, Society |
Moz Domain Authority 64/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #315,650 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Obsessions, actualité, journalisme en séries." (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Les Jours?", Claude could identify the brand as of October 2026. Les Jours is a French online media outlet launched in 2016 by former Libération journalists, known for publishing long-form investigative journalism structured in serialized 'episodes' called 'obsessions' that readers subscribe to follow. Best known for Serialized investigative journalism told through ongoing narrative series called 'obsessions'.
When asked "Best brands similar to Les Jours?", Claude would recommend Les Jours as of October 2026. It's a notable and distinctive example of French digital-native investigative journalism with an innovative subscription-based storytelling format.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Les Jours's main competitors in Media & Entertainment: Mediapart (89/100), StreetPress (76/100).
Sources: Brand Analyzer scan
Les Jours is a French digital newspaper founded in 2016 and headquartered in Paris. It is an independent media outlet focused on investigative journalism, known for presenting current events through long-form thematic series called 'obsessions' rather than isolated news stories.
Sources: Les Jours official site
Les Jours has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 37, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Les Jours official site
Les Jours was founded in 2016. Les Jours operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Les Jours is headquartered in Paris. Les Jours operates in the Media & Entertainment category.
Sources: Wikidata
Les Jours produces in-depth investigative journalism organized into thematic series, or 'obsessions,' that follow specific topics over extended periods. Instead of covering news events as one-off articles, it tracks subjects-societal, political, or current-affairs related-over time, offering readers a continuous, evolving narrative on each topic.
Sources: Les Jours official site
Les Jours scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Les Jours official site
Les Jours offers digital journalism content structured as thematic investigative series, or 'obsessions,' covering societal, political, and current-affairs topics. Its core offering is in-depth, serialized reporting delivered through its website, lesjours.fr, targeting readers interested in sustained investigative coverage rather than standard news articles.
Sources: Les Jours official site
Les Jours is known for its distinctive narrative format of 'obsessions'-ongoing thematic series that explore news topics in depth over the long term, rather than through traditional single-article reporting. This series-based approach to investigative journalism is central to its identity as an independent French media outlet.
Sources: Les Jours official site
Les Jours can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Les Jours official site
Les Jours is used by curious, engaged readers interested in investigative journalism and in-depth coverage of societal and political issues. Its audience tends to seek substantive, long-form analysis rather than brief news updates, reflecting the outlet's positioning toward discerning readers who value thorough investigative reporting.
Sources: Les Jours official site
Les Jours appeals to readers through its unique narrative approach, transforming news into long-running, in-depth series called 'obsessions.' This format attracts readers who want to follow complex societal, political, and investigative topics over time rather than through brief, disconnected news updates, distinguishing it from conventional daily news outlets.
Sources: Les Jours official site
Les Jours scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Les Jours has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #315,650 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Les Jours from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Les Jours: LEO Weekly (84/100), LeoVegas (84/100), Le Temps (84/100), Libertatea (84/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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