Advancing Equality and Opportunity for All
Movement Advancement Project (MAP) (lgbtmap.org) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Government brands, Other brands, in the 23rd percentile of 21680 Non-profit brands.
Movement Advancement Project (MAP) is an independent, nonprofit think tank founded in 2006. It conducts research, data analysis, and communications to support social justice movements, with a particular focus on LGBTQ rights and related policy issues. MAP aims to foster a thriving, inclusive, and equitable America where all people have equal opportunities in health, livelihood, family, safety, and civic participation. It serves advocates, policymakers, and researchers by providing data-driven insights on equality-related issues.
| Brand Name | Movement Advancement Project (MAP) |
|---|---|
| Domain | lgbtmap.org |
| Industry | Non-profit, Government |
| Founded | 2006 |
| Main Competitors | Human Rights Campaign (92/100), Williams Institute, GLAAD (93/100), National LGBTQ Task Force (84/100), Lambda Legal (83/100) |
Moz Domain Authority 64/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #129,210 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Advancing Equality and Opportunity for All skip render: ucaddon_content_slider_new MAP is an independent, nonprofit think tank. We work to create a thriving, inclusive, and equitab…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter), YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Movement Advancement Project (MAP)?", Claude could identify the brand as of October 2026. Movement Advancement Project (MAP) is an independent, nonprofit think tank that conducts research and provides data-driven analysis on LGBTQ issues, tracking state-level laws and policies affecting LGBTQ people in the US. It produces widely cited reports and interactive maps on t Best known for Its interactive equality maps tracking state-by-state LGBTQ laws and policies.
When asked "Best brands similar to Movement Advancement Project (MAP)?", Claude would recommend Movement Advancement Project (MAP) as of October 2026. MAP is a well-respected, go-to source for LGBTQ policy research and is frequently cited by journalists, advocacy groups, and other nonprofits in this space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Movement Advancement Project (MAP)'s main competitors in Non-profit: Human Rights Campaign (92/100), GLAAD (93/100), National LGBTQ Task Force (84/100), Lambda Legal (83/100).
Sources: Brand Analyzer scan
Movement Advancement Project (MAP) is an independent, nonprofit think tank founded in 2006 that conducts research and policy analysis focused on advancing equality, particularly for LGBTQ communities, in the United States.
Movement Advancement Project (MAP) has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 73, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Movement Advancement Project (MAP) was founded in 2006. Movement Advancement Project (MAP) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MAP offers research reports, data analysis, and policy communications related to equality issues, particularly focused on LGBTQ rights. These resources are designed to inform and support advocacy, policymaking, and public understanding of social justice topics.
Movement Advancement Project (MAP) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
MAP is known for its independent, data-driven research and policy analysis on LGBTQ rights and broader equality issues, which is widely used by advocacy organizations, journalists, and policymakers to inform strategy and legislation.
Movement Advancement Project (MAP) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
MAP's work is used by LGBTQ advocates, policymakers, nonprofit organizations, journalists, and researchers who seek data and analysis on equality-related issues to inform advocacy, legislation, and public discourse.
Movement Advancement Project (MAP) scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Movement Advancement Project (MAP) has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (73/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #129,210 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Movement Advancement Project (MAP) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Movement Advancement Project (MAP): Stichting Lezen en Schrijven (70/100), The Lewis School of Princeton (70/100), Life-line (70/100), Literaturhaus Zürich (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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