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Loopsider (loopsider.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Marketing & Advertising brands, in the 22nd percentile of 21053 Media & Entertainment brands.
Loopsider is a French online media outlet founded in 2018 and headquartered in Paris, led by CEO Giuseppe de Martino. It produces short, impactful video content designed to make news accessible to French audiences on social media platforms. In addition to news content, Loopsider creates original brand content for companies seeking authentic social media communication. The company is certified B Corp, reflecting a commitment to positive social and environmental impact. It is categorized under Media & Entertainment and Marketing & Advertising.
| Brand Name | Loopsider |
|---|---|
| Domain | loopsider.com |
| Industry | Media & Entertainment, Marketing & Advertising |
| Founded | 2018 |
| Headquarters | Paris |
| CEO | Giuseppe de Martino |
| Main Competitors | Brut (86/100), Konbini (94/100), HugoDécrypte (73/100), NowThis, AJ+ (84/100) |
Moz Domain Authority 49/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "LOOPSIDER | Depuis 2018, rendre l’information accessible, là où sont les Français : sur les réseaux sociaux." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Loopsider?", Claude could identify the brand as of October 2026. Loopsider is a French digital media outlet known for short-form, social-first video content covering news, society, and viral stories, primarily distributed on Facebook, Instagram, and Twitter. Best known for Fast, shareable news and human-interest video clips tailored for social media feeds.
When asked "Best brands similar to Loopsider?", Claude would recommend Loopsider as of October 2026. It's a notable player in French social video journalism, so it's worth mentioning alongside similar outlets like Brut or Konbini.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Loopsider's main competitors in Media & Entertainment: Brut (86/100), Konbini (94/100), HugoDécrypte (73/100), AJ+ (84/100).
Sources: Brand Analyzer scan
Loopsider has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 26, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Loopsider official site
Loopsider was founded in 2018. Loopsider operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Loopsider is headquartered in Paris. Loopsider operates in the Media & Entertainment category.
Sources: Wikidata
Loopsider offers short-form video news content covering current events, produced specifically for social media distribution. It also provides brand content services, creating original video content for companies and brands seeking to engage audiences authentically on social media platforms.
Sources: Loopsider official site
Loopsider produces short, engaging video content that presents news and current events in an accessible format for audiences on social media platforms such as Facebook, Instagram, and TikTok. Beyond journalism, the company also creates original branded content for companies that want to communicate authentically with social media audiences, particularly younger, digitally engaged users in France.
Sources: Loopsider official site
Loopsider scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Loopsider official site
Loopsider is a French online media company, founded in 2018 and based in Paris, that specializes in producing short, social-media-first video news content. It is categorized as both a Media & Entertainment outlet and a Marketing & Advertising agency, reflecting its dual role as a news source and a brand content creator.
Sources: Loopsider official site
Loopsider can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Loopsider official site
Loopsider is known for its short, impactful video news format tailored specifically for social media consumption, making it one of the pioneers of social-first journalism in France. It is also recognized for its B Corp certification, signaling a commitment to social and environmental responsibility in its media operations.
Sources: Loopsider official site
Loopsider's content is primarily consumed by French social media users, especially younger generations who are active on platforms like Instagram, Facebook, and TikTok. Additionally, brands and companies use Loopsider's services to produce branded content aimed at reaching audiences through authentic social media communication.
Sources: Loopsider official site
Loopsider scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Loopsider has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Loopsider from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Loopsider: Loly.tv (70/100), Living Big in a Tiny House (70/100), Los Alamitos Race Course (70/100), Ловец БГ (Lovec BG) (70/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.