Urlaub buchen - einfach und günstig
ltur (ltur.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, E-commerce brands, in the 94th percentile of 14025 Travel & Hospitality brands.
ltur is a German travel agency founded in 1987 and headquartered in Baden-Baden, now part of the TUI Group. It specializes in last-minute travel deals, package holidays, and early-booking offers, combining vetted quality hotels with affordable flights. ltur positions itself as the European market leader in this segment, targeting travel-oriented consumers seeking low-cost package tours and spontaneous getaways through its online booking platform ltur.com.
| Brand Name | ltur |
|---|---|
| Domain | ltur.com |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 1987 |
| Headquarters | Baden-Baden |
| Parent Company / Owner | TUI Group |
| Main Competitors | TUI (90/100), Expedia (58/100), Booking.com (90/100), Check24 (85/100), weg.de (75/100), ab-in-den-urlaub.de (77/100), FTI Group (74/100), Opodo (85/100) |
Moz Domain Authority 57/100 vs category average 44 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jetzt bei ltur Urlaub buchen und günstig verreisen ☀ Top-Pauschalreisen, Last-Minute-Angebote, Frühbucher-Deals und mehr! | ltur" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ltur?", Claude could identify the brand as of October 2026. ltur is a German online travel agency known for last-minute holiday bookings, offering package tours, hotels, and flights, particularly short-notice trips to beach and city destinations. Best known for last-minute travel deals and package holidays in the German market.
When asked "Best brands similar to ltur?", Claude would recommend ltur as of October 2026. It's a well-known name in Germany for last-minute travel bookings, so I'd mention it alongside competitors like Weg.de or Check24 Reisen for that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ltur's main competitors in Travel & Hospitality: TUI (90/100), Expedia (58/100), Booking.com (90/100), Check24 (85/100), weg.de (75/100).
Sources: Brand Analyzer scan
ltur offers package holidays, last-minute travel deals, and early-booking (Frühbucher) offers, bundling flights and hotel stays into complete vacation packages booked through its website.
Sources: ltur official site
ltur is a German online travel agency founded in 1987 and headquartered in Baden-Baden. It is part of the TUI Group and specializes in booking package holidays and last-minute vacation deals.
Sources: ltur official site
ltur has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 68, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ltur official site
ltur was founded in 1987. ltur operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ltur is headquartered in Baden-Baden. ltur operates in the Travel & Hospitality category.
Sources: Wikidata
ltur enables consumers to book package holidays, last-minute trips, and early-booking deals online. It combines quality-checked hotels with affordable flights to create complete vacation packages at competitive prices.
Sources: ltur official site
ltur scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ltur official site
ltur is known for its last-minute travel deals and package holidays, positioning itself as the European market leader in this segment by pairing vetted hotels with low-cost flights.
Sources: ltur official site
ltur can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ltur official site
ltur is owned by or part of TUI Group. ltur operates in the Travel & Hospitality category.
Sources: Wikidata
ltur is used by travel-oriented consumers looking for affordable package holidays, last-minute vacation deals, and early-booking discounts, typically German-speaking travelers booking leisure trips online.
Sources: ltur official site
ltur is popular because it offers low-cost last-minute and package travel deals by combining quality-checked hotels with affordable flights, appealing to price-conscious travelers seeking convenient, bundled vacation options.
Sources: ltur official site
ltur scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ltur has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (68/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 57/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify ltur from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ltur: Love's Travel Stops (85/100), Londonist (85/100), Lufthansa Cargo (85/100), Lufthansa Technik (85/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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