Advocating for Earth and Justice
Maan ystävät (Friends of the Earth Finland) (maanystavat.fi) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Other brands, in the 8th percentile of 26839 Non-profit brands.
Maan ystävät (Friends of the Earth Finland) is a Finnish non-profit organization that is part of the global Friends of the Earth network. It works to advance environmental protection, social and societal justice, human and animal rights, and peace and democracy. The organization connects local Finnish grassroots activism with international environmental movements, targeting environmentally conscious individuals, activists, communities, and organizations interested in sustainability and democratic advocacy.
| Brand Name | Maan ystävät (Friends of the Earth Finland) |
|---|---|
| Domain | maanystavat.fi |
| Industry | Non-profit, Other |
| Main Competitors | WWF Finland (83/100), Greenpeace Finland (74/100), Finnish Nature Conservation Association (Suomen luonnonsuojeluliitto) (76/100), Luonto-Liitto (Finnish Nature League) (73/100), Amnesty International Finland (78/100) |
Moz Domain Authority 37/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Maan ystävät works to advance environmental protection, social and societal justice, human and animal rights, and peace and democracy." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook; no detected presence on LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Maan ystävät (Friends of the Earth Finland)?", Claude could identify the brand as of November 2026. Maan ystävät is the Finnish member organization of Friends of the Earth International, a global network of environmental advocacy groups, and it campaigns on issues like climate justice, biodiversity, and sustainable resource use in Finland. Best known for Being the Finnish chapter of the international Friends of the Earth environmental network.
When asked "Best brands similar to Maan ystävät (Friends of the Earth Finland)?", Claude would recommend Maan ystävät (Friends of the Earth Finland) as of November 2026. It's a legitimate and recognizable environmental NGO with strong international affiliation, so it would be a natural mention for someone looking for Finnish or global environmental advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Maan ystävät (Friends of the Earth Finland)'s main competitors in Non-profit: WWF Finland (83/100), Greenpeace Finland (74/100), Finnish Nature Conservation Association (Suomen luonnonsuojeluliitto) (76/100), Luonto-Liitto (Finnish Nature League) (73/100), Amnesty International Finland (78/100).
Sources: Brand Analyzer scan
Maan ystävät (Friends of the Earth Finland) has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 15, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Maan ystävät (Friends of the Earth Finland) official site
Maan ystävät (Friends of the Earth Finland) scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Maan ystävät (Friends of the Earth Finland) official site
Maan ystävät (Friends of the Earth Finland) is a Finnish non-profit organization and the Finnish member of the global Friends of the Earth network. It is dedicated to advancing environmental protection, social and societal justice, human and animal rights, and peace and democracy.
Sources: Maan ystävät (Friends of the Earth Finland) official site
Maan ystävät (Friends of the Earth Finland) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Maan ystävät (Friends of the Earth Finland) official site
Maan ystävät is known for being Finland's affiliate of the international Friends of the Earth network, advocating for environmental sustainability alongside human rights, animal rights, and democratic values through grassroots activism.
Sources: Maan ystävät (Friends of the Earth Finland) official site
Maan ystävät is used by environmentally conscious individuals, activists, communities, and organizations in Finland who are interested in sustainability, social justice, and democratic advocacy.
Sources: Maan ystävät (Friends of the Earth Finland) official site
Maan ystävät (Friends of the Earth Finland) scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Maan ystävät (Friends of the Earth Finland) has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Maan ystävät (Friends of the Earth Finland) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Maan ystävät (Friends of the Earth Finland): Lymphoma Coalition (63/100), LutherMuseen | Stiftung Luthergedenkstätten (63/100), Magnificat High School (63/100), Magyar Kurír (63/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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