En barndom fri från fattigdom
Majblomman (majblomman.se) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 59th percentile of 20216 Non-profit brands.
Majblomman is a Swedish nonprofit child rights organization founded in 1907. It works to create a childhood free from poverty for all children in Sweden by providing direct financial support to families in economic hardship, influencing political decisions, and funding research on child poverty. The organization positions itself as a leading Swedish child rights group acting both practically and politically. Its target audience includes economically vulnerable children and families, as well as donors, volunteers, and monthly givers who support its mission.
| Brand Name | Majblomman |
|---|---|
| Domain | majblomman.se |
| Industry | Non-profit, Education |
| Founded | 1907 |
| Main Competitors | Rädda Barnen (80/100), BRIS (82/100), UNICEF Sverige (77/100), Stockholms Stadsmission (71/100) |
Moz Domain Authority 44/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,308,144 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Majblomman är en ideell barnrättsorganisation som delar ut ekonomiskt stöd, påverkar politiska beslut och finansierar forskning." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Majblomman?", Claude could identify the brand as of October 2026. Majblomman is a Swedish children's charity organization, founded in 1907, that raises money through the sale of small flower pins (the Mayflower) primarily by schoolchildren each spring, using the funds to support vulnerable children and families in Sweden. Best known for Selling the small paper Mayflower pin through schoolchildren each spring to raise money for children in need.
When asked "Best brands similar to Majblomman?", Claude would recommend Majblomman as of October 2026. It's one of Sweden's oldest and most recognizable charity institutions, so it would naturally come up when discussing Swedish non-profits focused on children's welfare.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Majblomman's main competitors in Non-profit: Rädda Barnen (80/100), BRIS (82/100), UNICEF Sverige (77/100), Stockholms Stadsmission (71/100).
Sources: Brand Analyzer scan
Majblomman is a Swedish nonprofit child rights organization founded in 1907. It works to ensure a childhood free from poverty for all children in Sweden by combining direct financial aid to families with political advocacy and research funding aimed at combating child poverty.
Sources: Majblomman official site
Majblomman has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 55, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Majblomman official site
Majblomman was founded in 1907. Majblomman operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Majblomman distributes economic support to families and children in financial hardship, engages in political advocacy to influence decisions affecting child poverty, and finances research related to child welfare and poverty in Sweden.
Sources: Majblomman official site
Majblomman offers direct financial support to economically vulnerable families and children, conducts political advocacy to influence policies affecting child poverty, and funds research studies related to child welfare and poverty in Sweden.
Sources: Majblomman official site
Majblomman scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Majblomman official site
Majblomman can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Majblomman official site
Majblomman's support reaches children and families experiencing economic hardship in Sweden. The organization also engages donors, volunteers, and monthly givers who contribute financially or through time to support its mission against child poverty.
Sources: Majblomman official site
Majblomman is known for its long-standing work, dating back to 1907, in combating child poverty in Sweden through a combination of direct financial assistance, policy influence, and research funding.
Sources: Majblomman official site
Majblomman scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Majblomman has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,308,144 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Majblomman from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Majblomman: MacDowell (77/100), Lupus Canada (77/100), MaleSurvivor (77/100), The Management Centre (77/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.