Sveriges största sajt för mamas
mama (mama.nu) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Healthcare brands, Education brands, in the 81st percentile of 36709 Media & Entertainment brands.
mama (mama.nu) is a Swedish digital media platform positioned as the country's largest site for mothers. It provides content on pregnancy, childbirth, and parenting, combining expert advice, personal stories, and video material aimed at expecting and current mothers. The site operates within the Media & Entertainment, Healthcare, and Education categories, serving as an informational resource intended to support women through motherhood.
| Brand Name | mama |
|---|---|
| Domain | mama.nu |
| Industry | Media & Entertainment, Healthcare |
| Main Competitors | Vi Föräldrar (73/100), Allt för Föräldrar (68/100), Föräldrar.se, BabyCenter (73/100), What to Expect (83/100) |
Moz Domain Authority 43/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,431,416 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
mama appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Välkommen till Sveriges största sajt för mamas, med allt du behöver veta om graviditet, förlossning och allt som gör ditt mamaliv enklare - just nu!" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is mama?", Claude could not identify the brand as of November 2026. I don't recognize a Media & Entertainment company called "mama" at mama.nu, possibly because it's a small, niche, or newer brand without much presence in my training data.
When asked "Best brands similar to mama?", Claude would not surface mama as of November 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
mama's main competitors in Media & Entertainment: Vi Föräldrar (73/100), Allt för Föräldrar (68/100), BabyCenter (73/100), What to Expect (83/100).
Sources: Brand Analyzer scan
mama has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 61, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: mama official site
mama scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: mama official site
mama (mama.nu) is a Swedish website described as the country's largest site for mothers, offering information and content related to pregnancy, childbirth, and motherhood.
Sources: mama official site
mama provides digital content covering pregnancy, childbirth, and parenting life, including expert advice, personal stories, and video content designed to help mothers navigate motherhood.
Sources: mama official site
mama can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: mama official site
mama offers informational content including articles, expert advice, personal stories, and videos related to pregnancy, childbirth, and parenting life, aimed at supporting mothers throughout motherhood.
Sources: mama official site
mama is used by Swedish mothers and expecting mothers seeking information and support related to pregnancy, childbirth, and parenting.
Sources: mama official site
mama is known for being positioned as Sweden's largest and leading digital destination dedicated to mothers, offering comprehensive content on pregnancy and parenting.
Sources: mama official site
mama scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
mama has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,431,416 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify mama from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to mama: Malba - Museo de Arte Latinoamericano de Buenos Aires (82/100), Make Tech Easier (82/100), Manfrotto (82/100), MangaGamer (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.