Direct toepasbare inzichten voor resultaat
Newcom (newcom.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Government brands, Education brands, in the 64th percentile of 9189 Marketing & Advertising brands.
Newcom is a Dutch full-service market and customer research agency (onderzoeksbureau) based in the Netherlands. It helps organizations in sectors such as media, mobility, education, healthcare, and government make better decisions through directly applicable research insights. Newcom specializes in positioning, customer experience, and concept research, and holds ISO 9001 and ISO 27001 certifications, which support the reliability and applicability of its research outcomes.
| Brand Name | Newcom |
|---|---|
| Domain | newcom.nl |
| Industry | Marketing & Advertising, Government |
| Main Competitors | Kantar (85/100), Ipsos (93/100), GfK (82/100), Motivaction (79/100), Blauw Research (79/100), Multiscope (79/100), Markteffect (78/100) |
Moz Domain Authority 41/100 vs category average 38 / leader 96 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,280,176 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Onderzoeksbureau Newcom is een full-service klant- en marktonderzoeksbureau. De beste keuze voor resultaat." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on YouTube, LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Newcom?", Claude could not identify the brand as of October 2026. I don't have specific knowledge of Newcom (newcom.nl) in the Marketing & Advertising space, likely because it's a smaller or regionally-focused Dutch company without substantial presence in my training data.
When asked "Best brands similar to Newcom?", Claude would not surface Newcom as of October 2026. I can't recommend a company I don't have verified information about, as I'd risk providing inaccurate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Newcom's main competitors in Marketing & Advertising: Kantar (85/100), Ipsos (93/100), GfK (82/100), Motivaction (79/100), Blauw Research (79/100).
Sources: Brand Analyzer scan
Newcom has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 52, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Newcom official site
Newcom offers market research and customer research services, including positioning research, customer experience (klantbeleving) research, and concept research. These services are designed to provide organizations with directly applicable insights for decision-making.
Sources: Newcom official site
Newcom scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Newcom official site
Newcom is a Dutch full-service market and customer research agency (onderzoeksbureau) that provides research-based insights to help organizations make informed decisions.
Sources: Newcom official site
Newcom conducts market and customer research for organizations, offering specialized expertise in positioning, customer experience, and concept research. It delivers directly applicable insights intended to help organizations in sectors such as media, mobility, education, healthcare, and government make better decisions.
Sources: Newcom official site
Newcom can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Newcom official site
Newcom's services are used by organizations and companies in sectors including media, mobility, education, healthcare, and government that require market and customer research insights.
Sources: Newcom official site
Newcom is known for being a full-service market and customer research agency specializing in positioning research, customer experience studies, and concept research, backed by ISO 9001 and ISO 27001 certifications.
Sources: Newcom official site
Newcom scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Newcom has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,280,176 (Tranco), a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Newcom from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Newcom: Nettl (79/100), Navigator (79/100), Newsquest Media Group (79/100), Niche Pursuits (79/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.