The Star Trek Encyclopedia, Collaboratively Built
Memory Alpha (fandom.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 85th percentile of 35356 Media & Entertainment brands.
Memory Alpha is a collaborative, fan-edited online encyclopedia dedicated to the Star Trek franchise, hosted on the Fandom platform. Launched in November 2003, it contains tens of thousands of articles and files covering characters, episodes, technology, and lore from across the Star Trek universe. The site is maintained by volunteer contributors and aims to be the most comprehensive and accurate reference for Star Trek-related information.
| Brand Name | Memory Alpha |
|---|---|
| Domain | fandom.com |
| Industry | Media & Entertainment |
| Founded | 2003 |
| Parent Company / Owner | Fandom, Inc. |
| Main Competitors | Wookieepedia, Memory Beta, Wikipedia (86/100), TV Tropes (86/100), IMDb (83/100) |
Moz Domain Authority 94/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Memory Alpha has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Memory Alpha is a collaborative project to create the most definitive, accurate, and accessible encyclopedia and reference for everything related to Star Trek . The English-languag…" (Meta description: 56 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Fandom?", Claude could identify the brand as of August 2026. Fandom is the largest online platform for fan wikis, hosting user-generated wikis covering movies, TV shows, video games, comics, and other pop culture topics. It was formerly known as Wikia, founded by Jimmy Wales and Angela Beesley, and it monetizes through advertising and lice Best known for Being the biggest hub of fan-created wikis for entertainment franchises like Star Wars, Marvel, and video games.
When asked "Best brands similar to Fandom?", Claude would recommend Memory Alpha as of August 2026. It's the go-to reference for fan communities and wikis, so it's a natural mention when discussing entertainment fan content platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Memory Alpha's main competitors in Media & Entertainment: Wikipedia (86/100), TV Tropes (86/100), IMDb (83/100).
Sources: Brand Analyzer scan
Memory Alpha is a collaborative online encyclopedia dedicated to the Star Trek franchise, hosted on the Fandom wiki platform. Established in November 2003, it serves as a reference database covering characters, episodes, films, technology, and other aspects of the Star Trek universe. The site is built and maintained by volunteer contributors rather than a professional editorial staff.
Sources: Memory Alpha official site
Memory Alpha has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Memory Alpha official site
Memory Alpha was founded in 2003. Memory Alpha operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Memory Alpha offers a free, publicly accessible online encyclopedia consisting of articles and media files about the Star Trek franchise. Its content includes entries on characters, starships, species, episodes, films, and in-universe technology, along with supporting images and other files. The service is entirely reference-based, provided at no cost and sustained by volunteer editing.
Sources: Memory Alpha official site
Memory Alpha compiles and organizes detailed information about the Star Trek franchise into a searchable, wiki-style encyclopedia. It hosts articles and files on topics such as characters, starships, episodes, films, species, and technology from the Star Trek universe. Contributors collaboratively write, edit, and expand entries, aiming for comprehensive and accurate coverage of all Star Trek media.
Sources: Memory Alpha official site
Memory Alpha scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Memory Alpha official site
Memory Alpha is known for being the largest and most comprehensive fan-maintained reference for the Star Trek franchise, with over 66,000 articles and more than 71,000 files as of its latest count. It is recognized among Star Trek fans as a go-to source for detailed information on canon characters, episodes, technology, and storylines across the franchise's many series and films.
Sources: Memory Alpha official site
Memory Alpha can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Memory Alpha official site
Memory Alpha is used primarily by Star Trek fans, researchers, and enthusiasts seeking detailed information about the franchise's characters, episodes, technology, and lore. It also serves casual viewers looking for quick reference information and content creators or writers researching Star Trek continuity.
Sources: Memory Alpha official site
Memory Alpha scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Memory Alpha has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 94/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Memory Alpha from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 94 in August 2026.
Ranked closest to Memory Alpha: Fanatik (83/100), FACT Liverpool (83/100), Fanfix (83/100), Fantrax (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.