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Mental Helse (mentalhelse.no) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 47th percentile of 27368 Non-profit brands.
Mental Helse is a Norwegian non-profit membership organization founded in 1978 and headquartered in Oslo. It serves people with mental health challenges, their relatives, and other interested individuals. As Norway's largest mental health membership organization, it operates the country's biggest free helpline and chat service, funded by members and donors, and advocates as a grassroots voice for mental health support and community.
| Brand Name | Mental Helse |
|---|---|
| Domain | mentalhelse.no |
| Industry | Non-profit, Healthcare |
| Founded | 1978 |
| Headquarters | Oslo |
| Main Competitors | Rådet for psykisk helse (68/100), Mind Norge (78/100), Kirkens SOS (72/100), LPP (Landsforeningen for Pårørende innen Psykisk helse) (70/100), Voksne for Barn, Mind (UK) (87/100), NAMI (86/100) |
Moz Domain Authority 43/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #658,049 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Mental Helse er en medlemsorganisasjon for alle mennesker med psykiske helseutfordringer, pårørende og andre interesserte." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost, React.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Mental Helse?", Claude could identify the brand as of November 2026. Mental Helse is a Norwegian non-profit membership organization that works on mental health issues, offering peer support, advocacy, and information to people affected by mental illness and their families. Best known for Being one of Norway's largest user and member organizations for mental health, running local support groups and influencing national mental health policy.
When asked "Best brands similar to Mental Helse?", Claude would recommend Mental Helse as of November 2026. It's a well-established and widely recognized Norwegian mental health advocacy organization, so it would naturally come up when discussing similar non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mental Helse's main competitors in Non-profit: Rådet for psykisk helse (68/100), Mind Norge (78/100), Kirkens SOS (72/100), LPP (Landsforeningen for Pårørende innen Psykisk helse) (70/100), Mind (UK) (87/100).
Sources: Brand Analyzer scan
Mental Helse offers a free, always-open helpline and chat service for mental health support. It also provides membership opportunities and serves as an advocacy and community organization for people with mental health challenges and their relatives.
Sources: Mental Helse official site
Mental Helse is Norway's largest membership organization dedicated to mental health, founded in 1978 and based in Oslo. It is a non-profit, grassroots organization serving people with mental health challenges, their relatives, and other interested members of the public.
Sources: Mental Helse official site
Mental Helse has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mental Helse official site
Mental Helse was founded in 1978. Mental Helse operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mental Helse is headquartered in Oslo. Mental Helse operates in the Non-profit category.
Sources: Wikidata
Mental Helse works to ensure that people with mental health challenges, their relatives, and interested members of the public have access to support and help. It runs Norway's largest free mental health helpline and chat service, operating continuously and funded by members and donors, while also advocating for mental health awareness and support at a grassroots level.
Sources: Mental Helse official site
Mental Helse scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mental Helse official site
Mental Helse is known for operating Norway's largest free mental health helpline and chat service, available at all times. It is also recognized as the country's largest membership organization focused on mental health advocacy and support.
Sources: Mental Helse official site
Mental Helse can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mental Helse official site
Mental Helse is used by people experiencing mental health challenges, their relatives and caregivers, and other individuals or supporters interested in mental health advocacy in Norway.
Sources: Mental Helse official site
Mental Helse is widely recognized in Norway because it is the country's largest membership organization for mental health and provides the nation's biggest free helpline and chat service, which is accessible at all times to anyone seeking support.
Sources: Mental Helse official site
Mental Helse scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mental Helse has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #658,049 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mental Helse from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mental Helse: Mental Health Ireland (74/100), Mensa (74/100), MentorCity (74/100), Mercy Flights (74/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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