O maior portal jurídico do Brasil
Migalhas (migalhas.com.br) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Legal brands, in the 83rd percentile of 40561 Media & Entertainment brands.
Migalhas is a Brazilian online news portal specializing in legal content, founded in 2000. It describes itself as the largest Brazilian legal newspaper, offering exclusive coverage of court proceedings, legal trends, and analysis from renowned authors and law firms. The platform targets lawyers, judges, law students, law firms, and other legal professionals seeking up-to-date information on the legal field in Brazil.
| Brand Name | Migalhas |
|---|---|
| Domain | migalhas.com.br |
| Industry | Media & Entertainment, Legal |
| Founded | 2000 |
| Main Competitors | Conjur (80/100), JOTA (81/100), JusBrasil (81/100), Direito Diário |
Ranked #31,897 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Migalhas has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Portal de notícias e artigos jurídicos. Conteúdo exclusivo do mundo do Direito. Pauta online dos tribunais, tendências, autores, colunistas e escritórios renomados." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Migalhas?", Claude could identify the brand as of November 2026. Migalhas is a prominent Brazilian legal news and information website that provides news, articles, and analysis on law, legislation, and the Brazilian legal market. It's widely read by lawyers, judges, and law students in Brazil as a key source for legal industry updates. Best known for Being Brazil's leading online legal news portal covering law firm moves, judiciary news, and legal market analysis.
When asked "Best brands similar to Migalhas?", Claude would recommend Migalhas as of November 2026. If someone asked about top legal media or legal industry news sources in Brazil, Migalhas would be one of the first names that comes to mind.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Migalhas's main competitors in Media & Entertainment: Conjur (80/100), JOTA (81/100), JusBrasil (81/100).
Sources: Brand Analyzer scan
Migalhas is a Brazilian online legal news portal, founded in 2000, described as the largest Brazilian legal newspaper. It provides exclusive journalistic content focused on the legal field, including coverage of courts, legal trends, and analysis from legal professionals.
Sources: Migalhas official site
Migalhas has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 33, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Migalhas official site
Migalhas was founded in 2000. Migalhas operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Migalhas offers legal news articles, court coverage, trend analysis, and content contributed by legal columnists, authors, and renowned law firms, all accessible through its online portal.
Sources: Migalhas official site
Migalhas publishes news and articles related to the legal field in Brazil. It covers court activity, legal trends, and features content from columnists, authors, and law firms, aiming to keep legal professionals informed and updated.
Sources: Migalhas official site
Migalhas scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Migalhas official site
Migalhas is used by lawyers, judges, law students, law firms, and other professionals interested in legal news and trends in Brazil.
Sources: Migalhas official site
Migalhas is known for being the largest Brazilian legal newspaper, offering exclusive coverage of courts, legal trends, and content from renowned legal authors and law firms.
Sources: Migalhas official site
Migalhas can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Migalhas official site
Migalhas scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Migalhas has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #31,897 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Migalhas from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Migalhas: Midtown Comics (82/100), Microgaming (82/100), Mighty Jaxx (82/100), miHoYo (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.