Recept som fungerar
Allt om Mat (mittkok.se) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Media & Entertainment brands, in the 44th percentile of 12815 Food & Beverage brands.
Allt om Mat (mittkok.se) is a Swedish food magazine founded in 1970, described as Sweden's largest food magazine. It publishes recipes that are all test-cooked before publication, along with cooking tips, meal suggestions for everyday life and celebrations, and wine recommendations. The brand targets food-interested Swedes seeking reliable recipes and culinary inspiration for various occasions, positioning itself as a trustworthy source due to its recipe-testing practice.
| Brand Name | Allt om Mat |
|---|---|
| Domain | mittkok.se |
| Industry | Food & Beverage, Media & Entertainment |
| Founded | 1970 |
| Main Competitors | Köket (77/100), ICA Recept (85/100), Recept.nu (68/100), Tasteline (72/100), Arla Recept (74/100), Land Mat & Vin (74/100) |
Moz Domain Authority 15/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Allt om Mat has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Sveriges största matmagasin, där alla recept är provlagade. Mat och middagstips för vardag och fest, med vintips." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Allt om Mat's main competitors in Food & Beverage: Köket (77/100), ICA Recept (85/100), Recept.nu (68/100), Tasteline (72/100), Arla Recept (74/100).
Sources: Brand Analyzer scan
Allt om Mat has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 39, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Allt om Mat official site
Allt om Mat was founded in 1970. Allt om Mat operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Allt om Mat scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Allt om Mat official site
Allt om Mat offers provlagade (test-cooked) recipes, meal and dinner suggestions for everyday life and festive occasions, and wine pairing tips, delivered through its magazine and website mittkok.se.
Sources: Allt om Mat official site
Allt om Mat is a Swedish food magazine, published at mittkok.se, founded in 1970. It is described as Sweden's largest food magazine, focusing on recipes, cooking tips, and wine recommendations.
Sources: Allt om Mat official site
Allt om Mat positions itself as a trustworthy source because every recipe it publishes is test-cooked before being shared, which is highlighted as a core part of its value proposition and positioning as Sweden's most reliable recipe source.
Sources: Allt om Mat official site
Allt om Mat publishes test-cooked recipes and provides meal and dinner suggestions for both everyday occasions and celebrations. It also offers wine pairing tips alongside its recipe content, serving as a source of culinary inspiration for its readers.
Sources: Allt om Mat official site
Allt om Mat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Allt om Mat official site
Allt om Mat is known for being Sweden's largest food magazine and for ensuring that all published recipes are test-cooked before release, which underpins its reputation for reliability in recipe content.
Sources: Allt om Mat official site
Allt om Mat is used by food-interested Swedes who are looking for reliable recipes and cooking tips for everyday meals, celebrations, and social gatherings.
Sources: Allt om Mat official site
Allt om Mat scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Allt om Mat has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is recommendation likelihood (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 15/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Allt om Mat: Mindful Chef (74/100), Miller Lite (74/100), Miznon (74/100), Meat & Livestock Australia (MLA) (74/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.