Moedig. Menselijk. Mondiaal.
MO* (mo.be) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 79th percentile of 30257 Media & Entertainment brands.
MO* is a Belgian (Flemish) non-profit news magazine founded in 2002, published online at mo.be. It focuses on independent, in-depth journalism about international politics, human rights and global issues. As a non-commercial media project, MO* is funded by readers and members rather than advertisers, aiming to help audiences understand global developments through courageous, human-centered and worldwide reporting.
| Brand Name | MO* |
|---|---|
| Domain | mo.be |
| Industry | Media & Entertainment, Non-profit |
| Founded | 2002 |
| Main Competitors | Apache (73/100), DeWereldMorgen (72/100), De Correspondent (81/100), Knack, Mediapart (89/100), ZAM Magazine (76/100) |
Moz Domain Authority 57/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MO* is een uniek journalistiek non-profitmediaproject dat moedige, menselijke en mondiale verhalen brengt die helpen om de wereld rondom ons te begrijpen." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MO*?", Claude could identify the brand as of October 2026. MO* is a Belgian (Flemish) independent magazine published by Wereldmediahuis that covers international affairs, globalization, and North-South relations with a focus on underreported global stories. Best known for in-depth journalism on global south and international development issues from a Flemish/Belgian perspective.
When asked "Best brands similar to MO*?", Claude would recommend MO* as of October 2026. It's a well-regarded niche outlet for readers specifically interested in Flemish-language global affairs journalism, though it's not a mainstream media brand internationally.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MO*'s main competitors in Media & Entertainment: Apache (73/100), DeWereldMorgen (72/100), De Correspondent (81/100), Mediapart (89/100), ZAM Magazine (76/100).
Sources: Brand Analyzer scan
MO* is a Belgian non-profit news magazine, published at mo.be, dedicated to independent journalism on international and global affairs. Founded in 2002, it operates as a unique journalistic non-profit media project in Flanders, Belgium, focusing on bringing courageous, human and global stories that help readers understand world events.
Sources: MO* official site
MO* has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 19, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MO* official site
MO* was founded in 2002. MO* operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MO* produces in-depth, independent journalism covering international politics, human rights, and global issues. It publishes articles, reports and investigative stories aimed at helping readers understand complex worldwide developments. As a non-profit, it operates without commercial advertising interests, relying instead on funding from its readers and members to sustain its editorial independence.
Sources: MO* official site
MO* scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MO* official site
MO* can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MO* official site
MO* offers journalistic content focused on international politics, human rights, and global issues, published through its online platform mo.be. Its core offering is in-depth, independent news and analysis rather than physical products, supported through a reader and membership funding model rather than advertising-based revenue.
Sources: MO* official site
MO* is known for its independent, non-commercial approach to global journalism in Flanders, Belgium. It is recognized as a trusted source for in-depth reporting on international politics, human rights, and global development issues, distinguishing itself from mainstream commercial media through its reader- and member-funded model.
Sources: MO* official site
MO*'s audience consists of critical, globally-minded readers in Flanders, Belgium, who are interested in international politics, human rights, and global issues. These readers typically seek independent, non-commercial journalism to better understand complex world affairs beyond mainstream media coverage.
Sources: MO* official site
MO* scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MO* has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 57/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MO* from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MO*: The Minnesota Daily (82/100), MMOGA (82/100), Mobile Cuisine (82/100), MobilityWare (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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