Transforming workplaces through behavioural science
MoreThanNow (morethannow.co.uk) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Education brands, Other brands, in the 54th percentile of 9248 Marketing & Advertising brands.
MoreThanNow is a UK-based behaviour change practice that combines behavioural science with creativity to transform workplace culture. The company works with organizations and business leaders to drive meaningful change around inclusion and behavioural transformation, positioning itself as an evidence-based alternative to traditional consulting. Its stated mission is to create better workplaces for a better world through experimentation rather than conventional approaches, targeting pioneering clients seeking to push boundaries in how workplaces operate.
| Brand Name | MoreThanNow |
|---|---|
| Domain | morethannow.co.uk |
| Industry | Marketing & Advertising, Education |
| Main Competitors | The Behavioural Insights Team (83/100), Innovation Bubble, Ogilvy Consulting (85/100), BVA Nudge Unit, Cowry Consulting (77/100), Irrational Labs (74/100) |
Moz Domain Authority 32/100 vs category average 38 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A behaviour change practice using science and creativity to transform the workplace." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MoreThanNow?", Claude could not identify the brand as of October 2026. I don't genuinely recognize MoreThanNow as a specific company, likely because it's a smaller or niche marketing and advertising agency without a strong presence in my training data.
When asked "Best brands similar to MoreThanNow?", Claude would not surface MoreThanNow as of October 2026. I can't confidently recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MoreThanNow's main competitors in Marketing & Advertising: The Behavioural Insights Team (83/100), Ogilvy Consulting (85/100), Cowry Consulting (77/100), Irrational Labs (74/100).
Sources: Brand Analyzer scan
MoreThanNow has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 32, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MoreThanNow official site
MoreThanNow scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MoreThanNow official site
MoreThanNow can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MoreThanNow official site
MoreThanNow is a behaviour change practice based in the UK that uses behavioural science and creativity to transform workplace culture. It positions itself as an evidence-based practice rather than a traditional consulting firm, focusing on applied behavioural science to drive organizational change.
Sources: MoreThanNow official site
MoreThanNow applies behavioural science and creative methods to help organizations change workplace culture. It partners with clients to design and implement evidence-based experimentation aimed at driving meaningful behavioural transformation, including efforts related to inclusion within workplaces.
Sources: MoreThanNow official site
MoreThanNow scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MoreThanNow has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 32/100. In a live check (October 2026), Claude could not identify MoreThanNow from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MoreThanNow: Momkai (77/100), Spring Fair (77/100), Mucca (77/100), Mundo do Marketing (77/100).
A step up - brands to learn from: Ziba Design (81/100), Zen Media (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.