The best of motor racing since 1924
Motor Sport Magazine (motorsportmagazine.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 80th percentile of 22812 Media & Entertainment brands.
Motor Sport Magazine is a racing publication founded in 1924, making it one of the longest-running motorsport magazines. It covers Formula 1, MotoGP, sports cars, and historic motor racing through news, in-depth analysis, and commentary. The brand has expanded into digital media, producing award-winning podcasts alongside its traditional print and online journalism. It targets motorsport enthusiasts and fans seeking authoritative coverage of racing history and current events.
| Brand Name | Motor Sport Magazine |
|---|---|
| Domain | motorsportmagazine.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1924 |
| Main Competitors | Autosport (87/100), Motor Sport News (MotorSportWeek), Racer (91/100), Autocar (88/100), Top Gear (87/100), GPFans (80/100) |
Moz Domain Authority 78/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #121,431 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Motor Sport Magazine appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The original racing magazine since 1924: News & insight on F1, MotoGP, sports cars, historic motor sport and more. Home to the award-winning podcasts." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Motor Sport Magazine?", Claude could identify the brand as of October 2026. Motor Sport Magazine is a long-running British motorsport publication founded in 1924, known for its in-depth coverage of Formula 1 and motor racing history, as well as its archive of historic race reports and interviews. Best known for Being one of the oldest and most respected motorsport magazines, especially for its historical F1 and racing journalism.
When asked "Best brands similar to Motor Sport Magazine?", Claude would recommend Motor Sport Magazine as of October 2026. It's a well-regarded, long-standing authority in motorsport journalism, so it would be a natural mention for someone looking for quality racing media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Motor Sport Magazine's main competitors in Media & Entertainment: Autosport (87/100), Racer (91/100), Autocar (88/100), Top Gear (87/100), GPFans (80/100).
Sources: Brand Analyzer scan
Motor Sport Magazine is a motorsport publication founded in 1924, recognized as the original racing magazine. It provides news, insight, and storytelling covering Formula 1, MotoGP, sports cars, and historic motor racing, combining nearly a century of editorial heritage with modern multimedia content including podcasts.
Sources: Motor Sport Magazine official site
Motor Sport Magazine has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 54, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Motor Sport Magazine official site
Motor Sport Magazine was founded in 1924. Motor Sport Magazine operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Motor Sport Magazine offers motorsport journalism including news articles, in-depth analysis, and feature stories on F1, MotoGP, sports cars, and historic motor racing. It also produces award-winning podcasts as part of its multimedia content offerings.
Sources: Motor Sport Magazine official site
Motor Sport Magazine scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Motor Sport Magazine official site
Motor Sport Magazine is known for being the original racing magazine, in publication since 1924. It is recognized for its long editorial heritage, in-depth coverage of F1, MotoGP, sports cars, and historic racing, and its award-winning podcasts.
Sources: Motor Sport Magazine official site
Motor Sport Magazine can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Motor Sport Magazine official site
Motor Sport Magazine is used by motorsport enthusiasts, F1 and MotoGP fans, and followers of historic and sports car racing who seek in-depth news, analysis, and expert commentary on motor racing.
Sources: Motor Sport Magazine official site
Motor Sport Magazine scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Motor Sport Magazine has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #121,431 (Tranco) and a Moz Domain Authority of 78/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Motor Sport Magazine from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Motor Sport Magazine: Motorious (83/100), Moshi Monsters (83/100), Mountain Project (83/100), Movella (Xsens) (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.