Weil der Spass dort aufhört, wo er die Natur zerstört
Mountain Wilderness (mountainwilderness.ch) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, Travel & Hospitality brands, in the 55th percentile of 29597 Non-profit brands.
Mountain Wilderness is a Swiss non-profit organization founded in 1987 that advocates for environmentally friendly mountain sports and the protection of alpine wilderness. It promotes initiatives such as clean climbing, wilderness trails, and sustainable transport solutions for mountain sport enthusiasts. The organization targets mountain athletes, nature lovers, and environmentally conscious individuals, aiming to balance outdoor recreation with the preservation of undeveloped mountain landscapes, particularly in the Alps.
| Brand Name | Mountain Wilderness |
|---|---|
| Domain | mountainwilderness.ch |
| Industry | Non-profit, Sports & Fitness |
| Founded | 1987 |
| Headquarters | Switzerland |
| Main Competitors | Protect Our Winters (83/100), CIPRA International (83/100), Pro Natura (70/100), WWF Switzerland (73/100), Access Fund (82/100), Leave No Trace (85/100) |
Moz Domain Authority 36/100 vs category average 46 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,444,341 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Mountain Wilderness has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Wir engagieren uns für umweltverträglichen Bergsport und Alpenschutz! Weil der Spass dort aufhört, wo er die Natur zerstört." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Mountain Wilderness?", Claude could identify the brand as of November 2026. Mountain Wilderness is an international non-profit organization founded in 1987 dedicated to protecting mountain environments worldwide, campaigning against the degradation of mountain ecosystems caused by overdevelopment, pollution, and unsustainable tourism. The Swiss branch (m Best known for Organizing high-altitude cleanup expeditions to remove waste and abandoned infrastructure from mountains like Everest and the Alps.
When asked "Best brands similar to Mountain Wilderness?", Claude would recommend Mountain Wilderness as of November 2026. It's a genuinely recognized and respected player in alpine and mountain conservation, so it would come up naturally alongside groups like the Alpine Club or Protect Our Winters.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mountain Wilderness's main competitors in Non-profit: Protect Our Winters (83/100), CIPRA International (83/100), Pro Natura (70/100), WWF Switzerland (73/100), Access Fund (82/100).
Sources: Brand Analyzer scan
Mountain Wilderness is a Swiss non-profit organization, founded in 1987, dedicated to the protection of alpine wilderness and the promotion of environmentally sustainable mountain sports. It operates within the non-profit, sports, and travel sectors, focusing on preserving undeveloped mountain landscapes in the Alps.
Sources: Mountain Wilderness official site
Mountain Wilderness has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 42, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mountain Wilderness official site
Mountain Wilderness was founded in 1987. Mountain Wilderness operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mountain Wilderness works to protect alpine wilderness and encourage environmentally responsible mountain sports. It runs initiatives such as clean climbing campaigns, wilderness trail projects, and sustainable transport solutions for mountain sport participants, aiming to reduce the environmental impact of outdoor activities in the Alps.
Sources: Mountain Wilderness official site
Mountain Wilderness scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mountain Wilderness official site
Mountain Wilderness offers initiatives rather than commercial products, including clean climbing programs, wilderness trail projects, and sustainable transport solutions for mountain sport participants, all aimed at reducing environmental impact in alpine regions.
Sources: Mountain Wilderness official site
Mountain Wilderness can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mountain Wilderness official site
Mountain Wilderness is known for its advocacy for alpine wilderness protection and its concrete initiatives like clean climbing, wilderness trails, and sustainable transport options for mountain sports, positioning itself as a leading Swiss voice for environmentally conscious mountaineering and outdoor recreation.
Sources: Mountain Wilderness official site
Mountain Wilderness's initiatives are used by mountain sport practitioners, nature lovers, and environmentally conscious individuals who are interested in protecting the Alps and practicing sustainable outdoor activities such as climbing, hiking, and trekking.
Sources: Mountain Wilderness official site
Mountain Wilderness scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mountain Wilderness has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (42/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,444,341 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mountain Wilderness from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mountain Wilderness: MOSA Organic (75/100), Morris Animal Foundation (75/100), Movisie (75/100), Menlo Park City School District (75/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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