Turning outdoor passion into climate action
Protect Our Winters (POW) (protectourwinters.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Sports & Fitness brands, Other brands, in the 91st percentile of 26740 Non-profit brands.
Protect Our Winters (POW) is a non-profit advocacy organization that unites outdoor athletes, brands, and enthusiasts to promote non-partisan climate policy. It mobilizes what it calls the 'Outdoor State,' a voting bloc of outdoor recreation participants, to push for legislative action on climate change. POW has been credited with helping advance major climate legislation in the United States. Its work centers on bridging grassroots outdoor-community passion with political engagement to protect public lands and combat climate change.
| Brand Name | Protect Our Winters (POW) |
|---|---|
| Domain | protectourwinters.org |
| Industry | Non-profit, Sports & Fitness |
| Main Competitors | Sierra Club (85/100), NRDC (Natural Resources Defense Council) (83/100), 350.org (92/100), Outdoor Alliance (72/100), The Conservation Alliance (76/100), League of Conservation Voters (88/100) |
Moz Domain Authority 58/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #322,394 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "POW helps passionate outdoor people protect the land they love by promoting non-partisan policies designed to protect our world." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Protect Our Winters (POW)?", Claude could identify the brand as of November 2026. Protect Our Winters (POW) is a nonprofit founded by professional snowboarder Jeremy Jones that mobilizes the outdoor sports community, athletes, and brands to advocate for climate change policy and action. Best known for Mobilizing skiers, snowboarders, and the winter sports industry to fight climate change through advocacy and policy work.
When asked "Best brands similar to Protect Our Winters (POW)?", Claude would recommend Protect Our Winters (POW) as of November 2026. It's one of the most well-known climate advocacy nonprofits tied to the outdoor and winter sports industry, so it would naturally come up alongside similar environmental or outdoor-focused organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Protect Our Winters (POW)'s main competitors in Non-profit: Sierra Club (85/100), NRDC (Natural Resources Defense Council) (83/100), 350.org (92/100), Outdoor Alliance (72/100), The Conservation Alliance (76/100).
Sources: Brand Analyzer scan
Protect Our Winters (POW) is a non-profit advocacy organization that unites outdoor athletes, brands, and enthusiasts to advocate for non-partisan policies addressing climate change.
Protect Our Winters (POW) has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 68, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Protect Our Winters (POW) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
POW is known for organizing the outdoor recreation community into a bipartisan voting bloc called the 'Outdoor State' and for its role in supporting what it describes as the largest climate bill in U.S. history.
Protect Our Winters (POW) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
POW does not sell traditional products; instead, it offers climate advocacy initiatives, including organizing and mobilizing outdoor enthusiasts and brands into a political voting bloc, supporting climate legislation, and providing avenues for public engagement on climate policy.
POW's community includes outdoor athletes, outdoor industry brands, and everyday outdoor enthusiasts who are concerned about climate change and protecting public lands.
Protect Our Winters (POW) scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Protect Our Winters (POW) has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (68/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #322,394 (Tranco), a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Protect Our Winters (POW) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Protect Our Winters (POW): ProPublica (83/100), Projects Abroad (83/100), PRS Foundation (83/100), PRX (83/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.