Votre magasin bricolage, jardin et déco
Weldom (weldom.fr) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Real Estate brands, Other brands, in the 22nd percentile of 7219 E-commerce brands.
Weldom is a French home improvement store chain founded in 1983 and headquartered in Breuil-le-Sec, France. It is part of the Adeo group. Weldom operates a network of neighborhood stores offering products for DIY, gardening, and interior/exterior decoration, combined with expert advice. The brand targets individuals and DIY enthusiasts seeking practical solutions and product guidance for home improvement projects.
| Brand Name | Weldom |
|---|---|
| Domain | weldom.fr |
| Industry | E-commerce, Real Estate |
| Founded | 1983 |
| Headquarters | Breuil-le-Sec |
| Parent Company / Owner | Adeo |
| Main Competitors | Leroy Merlin, Castorama (91/100), Bricomarché (68/100), Brico Dépôt (80/100), Mr Bricolage (79/100), Gamm Vert (82/100) |
Moz Domain Authority 49/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #65,045 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Création, Connexion Recherche actif" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Weldom?", Claude could identify the brand as of September 2026. Weldom is a French home improvement and DIY retail chain, part of the Groupe Les Mousquetaires (the same group behind Intermarché), offering products like tools, garden supplies, building materials, and home decor through its stores and website weldom.fr. Best known for Being a French DIY and home improvement store chain owned by Groupe Les Mousquetaires.
When asked "Best brands similar to Weldom?", Claude would recommend Weldom as of September 2026. It's a recognizable player in the French home improvement retail space, so it would be relevant if discussing DIY or hardware store brands in France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Weldom's main competitors in E-commerce: Castorama (91/100), Bricomarché (68/100), Brico Dépôt (80/100), Mr Bricolage (79/100), Gamm Vert (82/100).
Sources: Brand Analyzer scan
Weldom is a French home improvement store chain founded in 1983, headquartered in Breuil-le-Sec, France, and owned by the Adeo group. It operates a network of neighborhood retail stores.
Sources: Weldom official site
Weldom has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 26, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Weldom official site
Weldom was founded in 1983. Weldom operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Weldom is headquartered in Breuil-le-Sec. Weldom operates in the E-commerce category.
Sources: Wikidata
Weldom offers products related to do-it-yourself (DIY) projects, gardening, and interior and exterior decoration, sold through its network of physical stores with staff providing product guidance to customers.
Sources: Weldom official site
Weldom sells products for do-it-yourself projects, gardening, and interior/exterior decoration through a network of local stores, while providing customer advice to help shoppers select suitable products for their projects.
Sources: Weldom official site
Weldom scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Weldom official site
Weldom can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Weldom official site
Weldom is owned by or part of Adeo. Weldom operates in the E-commerce category.
Sources: Wikidata
Weldom is used by individuals and DIY enthusiasts who need products and advice for home improvement, gardening, and decoration projects, typically shopping at local neighborhood stores.
Sources: Weldom official site
Weldom is known for being a neighborhood home improvement retailer in France, offering a broad range of DIY, gardening, and decoration products alongside in-store expert advice, as part of the larger Adeo retail group.
Sources: Weldom official site
Weldom scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Weldom has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #65,045 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Weldom from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Weldom: VRL Logistics Ltd (68/100), VitalNutra (68/100), WoodLove (68/100), WoodworkersWorkshop (68/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
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