More Than a Magazine, a Movement
Ms. Magazine (msmagazine.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 94th percentile of 32466 Media & Entertainment brands.
Ms. Magazine is an American liberal feminist magazine founded in 1972. It covers feminist news, analysis, and information in print and online, combining journalism with activism to address gender justice issues. The publication positions itself as a trusted and leading voice in feminist media, targeting feminists, activists, scholars, and socially conscious readers interested in gender equality and progressive social issues.
| Brand Name | Ms. Magazine |
|---|---|
| Domain | msmagazine.com |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1972 |
| Main Competitors | Bitch Media, Jezebel (90/100), The Cut (88/100), Bust Magazine, Refinery29 (94/100), The Nation (88/100), Mother Jones (82/100) |
Moz Domain Authority 76/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #44,468 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ms. remains the most trusted, popular source for feminist news and information in print and online. Ms. is more than a magazine; it" (Meta description: 23 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ms. Magazine?", Claude could identify the brand as of October 2026. Ms. Magazine is a liberal feminist magazine founded in 1971 by Gloria Steinem and other feminist leaders, covering politics, culture, and women's rights issues from an explicitly feminist perspective. Best known for Being the first mainstream feminist magazine in the US, co-founded by Gloria Steinem.
When asked "Best brands similar to Ms. Magazine?", Claude would recommend Ms. Magazine as of October 2026. It's a landmark publication in feminist media and would naturally come up in any discussion of influential feminist or women's interest magazines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ms. Magazine's main competitors in Media & Entertainment: Jezebel (90/100), The Cut (88/100), Refinery29 (94/100), The Nation (88/100), Mother Jones (82/100).
Sources: Brand Analyzer scan
Ms. Magazine is an American liberal feminist magazine founded in 1972. It publishes feminist news, analysis, and commentary in print and online, and is widely regarded as a foundational publication in feminist media and journalism.
Sources: Ms. Magazine official site
Ms. Magazine has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 48, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ms. Magazine official site
Ms. Magazine was founded in 1972. Ms. Magazine operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ms. Magazine offers feminist journalism in the form of print and online magazine content, including news articles, analysis, and commentary on gender equality, women's rights, and progressive social issues.
Sources: Ms. Magazine official site
Ms. Magazine produces journalism focused on feminist issues, gender equality, and women's rights. It publishes articles, analysis, and reporting that combine traditional journalism with an activist, movement-driven mission, covering topics mainstream media often overlook.
Sources: Ms. Magazine official site
Ms. Magazine scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ms. Magazine official site
Ms. Magazine is known for being one of the earliest and most influential feminist publications in the United States, founded in 1972. It is recognized as a trusted and long-standing source of feminist news and analysis, bridging journalism and activism on issues of gender equality and social justice.
Sources: Ms. Magazine official site
Ms. Magazine can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ms. Magazine official site
Ms. Magazine's audience includes feminists, activists, scholars, and socially conscious readers who are interested in gender equality, women's rights, and progressive social issues.
Sources: Ms. Magazine official site
Ms. Magazine scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ms. Magazine has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #44,468 (Tranco) and a Moz Domain Authority of 76/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ms. Magazine from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ms. Magazine: MPR News (87/100), Fandango (87/100), MTV Katsomo (87/100), MuckRock (87/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.