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The Times of India (indiatimes.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 96th percentile of 39825 Media & Entertainment brands.
The Times of India, published by The Times Group and headquartered in Mumbai, is an English-language daily newspaper founded in 1838. It provides news coverage through indiatimes.com, including breaking news, politics, business, entertainment, sports, and opinion pieces. It is recognized as one of India's leading news organizations, serving readers in India and internationally who seek comprehensive and timely information on current events.
| Brand Name | The Times of India |
|---|---|
| Domain | indiatimes.com |
| Industry | Media & Entertainment |
| Founded | 1838 |
| Headquarters | Mumbai |
| Parent Company / Owner | The Times Group |
| Main Competitors | Hindustan Times, The Hindu (83/100), NDTV (83/100), India Today (92/100), News18 (79/100), The Indian Express (94/100), Zee News |
Moz Domain Authority 94/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
The Times of India has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Breaking News in India: Read Latest News on Sports, Business, Entertainment, Blogs and Opinions from leading columnists. Times of India brings the Breaking News and Latest News." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: React.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Times of India?", Claude could identify the brand as of October 2026. The Times of India is one of India's largest and oldest English-language newspapers, published by The Times Group (Bennett, Coleman & Co. Ltd.), and indiatimes.com serves as its digital news and lifestyle portal covering news, entertainment, and more. Best known for Being India's largest-circulated English-language daily newspaper.
When asked "Best brands similar to The Times of India?", Claude would recommend The Times of India as of October 2026. It's one of the most prominent and widely-read English news outlets in India, so it would naturally come up when discussing major Indian media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Times of India's main competitors in Media & Entertainment: The Hindu (83/100), NDTV (83/100), India Today (92/100), News18 (79/100), The Indian Express (94/100).
Sources: Brand Analyzer scan
Times of India offers news content spanning breaking news, politics, business, entertainment, and sports, along with blogs and opinion pieces from columnists. These are delivered through its digital platform at indiatimes.com as well as its traditional print newspaper format.
Sources: The Times of India official site
The Times of India is an Indian English-language daily newspaper founded in 1838, headquartered in Mumbai and published by The Times Group. It is one of India's leading news organizations, delivering news through both print and its digital platform, indiatimes.com.
Sources: The Times of India official site
The Times of India has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 65, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Times of India official site
The Times of India was founded in 1838. The Times of India operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Times of India is headquartered in Mumbai. The Times of India operates in the Media & Entertainment category.
Sources: Wikidata
The Times of India scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Times of India official site
The Times of India can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Times of India official site
The Times of India is known for being one of India's premier sources of breaking news and comprehensive coverage across politics, business, entertainment, and sports. It has a long history dating back to 1838, making it one of the oldest and most established newspapers in India.
Sources: The Times of India official site
The Times of India is owned by or part of The Times Group. The Times of India operates in the Media & Entertainment category.
Sources: Wikidata
Times of India is used by Indian and global readers seeking up-to-date news on politics, business, entertainment, sports, and current events. Its audience includes those interested in both national Indian affairs and international news coverage.
Sources: The Times of India official site
The Times of India scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Times of India has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 94/100. The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify The Times of India from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
88 in October 2026, up from 72 in September 2026.
Ranked closest to The Times of India: Improv (88/100), IMOTO (88/100), IndustryWeek (88/100), InForum (88/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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