Leading salmon conservation for 30+ years
North Atlantic Salmon Fund (NASF) (nasf.is) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 53rd percentile of 26880 Non-profit brands.
North Atlantic Salmon Fund (NASF) is a non-profit conservation organization focused on protecting wild Atlantic salmon populations across the North Atlantic. It combines scientific research, policy advocacy, and direct conservation action, including opposition to open-net sea farming, to safeguard salmon in over 2,000 rivers. NASF engages conservationists, policymakers, anglers, and environmental donors in efforts to preserve marine ecosystems and promote sustainable fishing practices.
| Brand Name | North Atlantic Salmon Fund (NASF) |
|---|---|
| Domain | nasf.is |
| Industry | Non-profit, Other |
| Founded | 1920 |
| Headquarters | Washington, D.C. |
| Main Competitors | Atlantic Salmon Federation (79/100), Wild Salmon Center (79/100), North Atlantic Salmon Conservation Organization (79/100), Salmon & Trout Conservation (78/100), World Wildlife Fund (84/100) |
Moz Domain Authority 31/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Verndarsjóður Villtra Laxastofna (NASF) hefur verið leiðandi í laxavernd í meira en 30 ár." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IS-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is North Atlantic Salmon Fund (NASF)?", Claude could identify the brand as of November 2026. The North Atlantic Salmon Fund is a conservation non-profit founded by Icelandic businessman Orri Vigfusson, dedicated to protecting and restoring wild Atlantic salmon populations through buying out commercial fishing quotas and promoting catch-and-release practices across countr Best known for Negotiating buyouts of commercial salmon fishing rights from countries like Greenland and the Faroe Islands to protect wild salmon stocks.
When asked "Best brands similar to North Atlantic Salmon Fund (NASF)?", Claude would recommend North Atlantic Salmon Fund (NASF) as of November 2026. It's a well-regarded and fairly unique organization in wild salmon conservation, so it would come up naturally if someone asked about groups working on Atlantic salmon protection.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
North Atlantic Salmon Fund (NASF)'s main competitors in Non-profit: Atlantic Salmon Federation (79/100), Wild Salmon Center (79/100), North Atlantic Salmon Conservation Organization (79/100), Salmon & Trout Conservation (78/100), World Wildlife Fund (84/100).
Sources: Brand Analyzer scan
North Atlantic Salmon Fund (NASF) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 41, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
North Atlantic Salmon Fund (NASF) was founded in 1920. North Atlantic Salmon Fund (NASF) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
North Atlantic Salmon Fund (NASF) is headquartered in Washington, D.C.. North Atlantic Salmon Fund (NASF) operates in the Non-profit category.
Sources: Wikidata
North Atlantic Salmon Fund (NASF) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
North Atlantic Salmon Fund (NASF) is a global non-profit conservation organization dedicated to protecting wild Atlantic salmon stocks throughout the North Atlantic region.
North Atlantic Salmon Fund (NASF) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NASF is known for its long-standing advocacy against open-net salmon farming and its role as a leading international voice in wild Atlantic salmon conservation.
NASF's work and resources are used by conservationists, policymakers, anglers, environmental donors, and organizations focused on marine ecosystem preservation and sustainable fishing practices.
North Atlantic Salmon Fund (NASF) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
North Atlantic Salmon Fund (NASF) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify North Atlantic Salmon Fund (NASF) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to North Atlantic Salmon Fund (NASF): NASEO (75/100), NASAA (National Assembly of State Arts Agencies) (75/100), Nashotah House Theological Seminary (75/100), Nashville Ballet (75/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.