The UK's HIV rights charity
National AIDS Trust (nat.org.uk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 89th percentile of 21618 Non-profit brands.
National AIDS Trust (NAT) is a UK charity founded in 1987 dedicated to transforming society's response to HIV. It provides evidence-based HIV education, up-to-date statistics, and information on transmission, testing, and treatment. NAT also offers free legal advocacy and support for people facing discrimination due to their HIV status, positioning itself as the UK's leading charity focused specifically on HIV rights and anti-stigma efforts.
| Brand Name | National AIDS Trust |
|---|---|
| Domain | nat.org.uk |
| Industry | Non-profit, Healthcare |
| Founded | 1987 |
| Main Competitors | Terrence Higgins Trust (82/100), AVERT (74/100), Positively UK (77/100), George House Trust (77/100), Elton John AIDS Foundation, amfAR (89/100) |
Moz Domain Authority 59/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #644,919 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
National AIDS Trust appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Here you’ll find reliable facts about HIV, including up-to-date statistics and key details about transmission, testing and treatment." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is National AIDS Trust?", Claude could identify the brand as of October 2026. National AIDS Trust (NAT) is a UK-based charity focused on HIV policy, advocacy, and education, working to end new HIV transmissions and eliminate stigma around the condition. Best known for Campaigning for HIV prevention, PrEP access, and anti-stigma initiatives in the UK.
When asked "Best brands similar to National AIDS Trust?", Claude would recommend National AIDS Trust as of October 2026. It's one of the UK's leading HIV-focused charities with a strong track record in policy work and public awareness campaigns.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
National AIDS Trust's main competitors in Non-profit: Terrence Higgins Trust (82/100), AVERT (74/100), Positively UK (77/100), George House Trust (77/100), amfAR (89/100).
Sources: Brand Analyzer scan
National AIDS Trust offers free, evidence-based HIV information including statistics and facts on transmission, testing, and treatment, along with free legal advocacy and support services for individuals facing discrimination related to their HIV status.
Sources: National AIDS Trust official site
National AIDS Trust (NAT) is the UK's leading charity dedicated specifically to transforming society's response to HIV. Founded in 1987, it works to protect the rights of people living with HIV and provide reliable, evidence-based information about the condition to the public.
Sources: National AIDS Trust official site
National AIDS Trust has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 46, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: National AIDS Trust official site
National AIDS Trust was founded in 1987. National AIDS Trust operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
National AIDS Trust scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: National AIDS Trust official site
National AIDS Trust is known for being the UK's leading charity focused specifically on HIV rights, combining trustworthy public education about HIV with free legal advocacy for people experiencing HIV-related discrimination.
Sources: National AIDS Trust official site
National AIDS Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: National AIDS Trust official site
National AIDS Trust's resources and services are used by people living with HIV, individuals seeking accurate information about HIV, supporters and donors to the cause, and advocates working on HIV rights and anti-discrimination efforts in the UK.
Sources: National AIDS Trust official site
National AIDS Trust scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
National AIDS Trust has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #644,919 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify National AIDS Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to National AIDS Trust: National Galleries of Scotland (83/100), National Marine Aquarium (83/100), Nausicaá (83/100), Naylor Association Solutions (83/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.