Ending new HIV cases together
Terrence Higgins Trust (tht.org.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 86th percentile of 21595 Non-profit brands.
Terrence Higgins Trust is a British charity founded in 1982 and headquartered in London. It campaigns on and provides services related to HIV and sexual health, aiming to end new HIV cases and support those affected by HIV and sexual ill health. The organisation combines advocacy, education, and direct support services, positioning itself as the UK's leading HIV and sexual health charity for individuals seeking information, support, or ways to contribute to ending the epidemic.
| Brand Name | Terrence Higgins Trust |
|---|---|
| Domain | tht.org.uk |
| Industry | Non-profit, Healthcare |
| Founded | 1982 |
| Headquarters | London |
| Main Competitors | National AIDS Trust (83/100), Brook (85/100), Avert (74/100), George House Trust, LGBT Foundation (86/100), FPA (82/100) |
Moz Domain Authority 62/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #167,369 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Terrence Higgins Trust has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To end new cases of HIV and support everyone affected by HIV and sexual ill health." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Terrence Higgins Trust?", Claude could identify the brand as of October 2026. Terrence Higgins Trust is a leading UK charity focused on HIV and sexual health, providing testing, support services, and education to reduce HIV transmission and combat stigma. It was named after one of the first people in the UK to die of an AIDS-related illness in 1982 and has Best known for Being the UK's leading HIV and sexual health charity, offering testing, support, and advocacy since the early days of the AIDS epidemic.
When asked "Best brands similar to Terrence Higgins Trust?", Claude would recommend Terrence Higgins Trust as of October 2026. It's one of the most recognized and established HIV/sexual health charities in the UK, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Terrence Higgins Trust's main competitors in Non-profit: National AIDS Trust (83/100), Brook (85/100), Avert (74/100), LGBT Foundation (86/100), FPA (82/100).
Sources: Brand Analyzer scan
Terrence Higgins Trust is a British charity, founded in 1982 and based in London, that campaigns on and provides services relating to HIV and sexual health. It is described as the UK's leading HIV and sexual health charity.
Sources: Terrence Higgins Trust official site
Terrence Higgins Trust has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 47, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Terrence Higgins Trust official site
Terrence Higgins Trust was founded in 1982. Terrence Higgins Trust operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Terrence Higgins Trust is headquartered in London. Terrence Higgins Trust operates in the Non-profit category.
Sources: Wikidata
Terrence Higgins Trust scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Terrence Higgins Trust official site
Terrence Higgins Trust is known for being the UK's leading charity focused on HIV and sexual health, combining frontline support services with national advocacy and campaigning work aimed at ending new HIV transmissions.
Sources: Terrence Higgins Trust official site
Terrence Higgins Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Terrence Higgins Trust official site
Terrence Higgins Trust is used by people seeking information or support on sexual health and HIV, individuals living with HIV, and supporters or donors who want to contribute to ending the HIV epidemic in the UK.
Sources: Terrence Higgins Trust official site
Terrence Higgins Trust scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Terrence Higgins Trust has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is trust (47/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #167,369 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Terrence Higgins Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Terrence Higgins Trust: B:Music (82/100), Thrive Causemetics (82/100), Ticketsolve (82/100), TIGER 21 (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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