Verwondering en inzicht uit de wetenschap
New Scientist (newscientist.nl) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Education brands, in the 85th percentile of 37578 Media & Entertainment brands.
New Scientist is an internationally recognized science and technology magazine, founded in 1956 and headquartered in London. Owned by Reed Elsevier, it covers a wide range of scientific disciplines, including physics, astronomy, biology, climate change, and technology. The publication aims to make complex scientific developments accessible and engaging for a broad, curious audience interested in staying informed about current scientific advances.
| Brand Name | New Scientist |
|---|---|
| Domain | newscientist.nl |
| Industry | Media & Entertainment, Education |
| Founded | 1956 |
| Headquarters | London |
| Parent Company / Owner | Reed Elsevier |
| Main Competitors | Scientific American (83/100), Popular Science (91/100), National Geographic (83/100), Nature (96/100), Science News (88/100), Discover Magazine (83/100), Quanta Magazine (82/100) |
Ranked #291,706 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
New Scientist has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "New Scientist is het internationaal toonaangevende magazine over wetenschap en technologie. New Scientist verwondert en verandert je kijk op de wereld met fascinerende ideeën uit d…" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt blocks GPTBot, ChatGPT-User but allows others - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is New Scientist?", Claude could identify the brand as of November 2026. New Scientist is a long-running weekly science and technology magazine, originally UK-based, that covers scientific discoveries, innovation, and technology news for a general audience; the .nl domain suggests this is the Dutch-language edition of the magazine, licensed and publis Best known for being a popular weekly magazine making science and technology news accessible to a general audience.
When asked "Best brands similar to New Scientist?", Claude would recommend New Scientist as of November 2026. New Scientist is a globally recognized science media brand, so I'd mention it when discussing top science publications, though I'd note this specific site is likely its Dutch edition rather than the main international outlet.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Scientist's main competitors in Media & Entertainment: Scientific American (83/100), Popular Science (91/100), National Geographic (83/100), Nature (96/100), Science News (88/100).
Sources: Brand Analyzer scan
New Scientist is an internationally recognized magazine focused on science and technology, founded in 1956 and headquartered in London. It is owned by Reed Elsevier and serves as a popular platform for science news and opinion, aiming to broaden readers' perspectives on the world through accessible coverage of scientific developments.
Sources: New Scientist official site
New Scientist has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 30, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Scientist official site
New Scientist was founded in 1956. New Scientist operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New Scientist is headquartered in London. New Scientist operates in the Media & Entertainment category.
Sources: Wikidata
New Scientist reports on and explains developments across a broad range of scientific disciplines, including quantum physics, astronomy, biology, climate change, and technology. It translates complex scientific research and findings into accessible, engaging stories for a general audience interested in science and technology news.
Sources: New Scientist official site
New Scientist offers a science and technology magazine that covers topics such as physics, astronomy, biology, climate change, and technology. Its content includes news articles and opinion pieces aimed at making scientific developments understandable and engaging for a general readership.
Sources: New Scientist official site
New Scientist scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: New Scientist official site
New Scientist is known for being an internationally leading science and technology magazine that makes complex scientific ideas accessible to a broad audience. It is recognized for its in-depth, engaging coverage spanning fields such as physics, astronomy, biology, climate science, and technology.
Sources: New Scientist official site
New Scientist can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Scientist official site
New Scientist is used by curious, scientifically interested readers who want to stay informed about current developments in fields such as physics, astronomy, biology, climate science, and technology. Its audience includes people seeking accessible explanations of complex scientific topics rather than specialized academic content.
Sources: New Scientist official site
New Scientist is owned by or part of Reed Elsevier. New Scientist operates in the Media & Entertainment category.
Sources: Wikidata
New Scientist is popular because it translates complex scientific developments into accessible and fascinating stories for a broad audience. Its wide-ranging coverage of topics from quantum physics to climate change appeals to curious, scientifically interested readers who want to stay informed about current developments in science and technology.
Sources: New Scientist official site
New Scientist scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Scientist has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #291,706 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Scientist from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Scientist: NewsBlur (83/100), New Orleans.com (83/100), NewsGuard (83/100), NewsNation (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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