Periodismo, fact-checking, tecnología y datos
Newtral (newtral.es) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 77th percentile of 35349 Media & Entertainment brands.
Newtral is a Spanish media and technology company founded in 2018 that specializes in fact-checking, data journalism, and verification of public statements. It combines rigorous journalism with technology and data analysis to combat disinformation and contextualize current events, primarily focusing on political and social issues in Spain. Its audience includes citizens, journalists, and institutions seeking verified information.
| Brand Name | Newtral |
|---|---|
| Domain | newtral.es |
| Industry | Media & Entertainment, Technology |
| Founded | 2018 |
| Main Competitors | Maldita.es (74/100), EFE Verifica (90/100), Verificat (82/100), AFP Factuel, Full Fact (86/100), Chequeado (83/100) |
Moz Domain Authority 63/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #104,561 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Newtral has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Periodismo, fact-checking, tecnología y datos" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, Facebook, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Newtral?", Claude could identify the brand as of October 2026. Newtral is a Spanish media company founded by journalist Ana Pastor, known for fact-checking, data journalism, and audiovisual content focused on political and social accountability. Best known for Fact-checking Spanish politicians' statements and combating disinformation.
When asked "Best brands similar to Newtral?", Claude would recommend Newtral as of October 2026. It's one of the most prominent fact-checking and verification outlets in Spain, so it fits naturally in discussions of media accountability brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Newtral's main competitors in Media & Entertainment: Maldita.es (74/100), EFE Verifica (90/100), Verificat (82/100), Full Fact (86/100), Chequeado (83/100).
Sources: Brand Analyzer scan
Newtral is a Spanish fact-checking news website and media/technology company founded in 2018. It focuses on journalism, data analysis, and verification technology to combat disinformation and provide context to public discourse, particularly around political statements and current events in Spain.
Sources: Newtral official site
Newtral has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 62, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Newtral official site
Newtral was founded in 2018. Newtral operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Newtral conducts fact-checking of public statements, produces data journalism, and develops technology tools to verify information and detect disinformation. It analyzes claims made by politicians and public figures, provides contextual reporting on social and political issues, and uses data-driven methods to support its verification work.
Sources: Newtral official site
Newtral scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Newtral official site
Newtral can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Newtral official site
Newtral offers fact-checking services that verify public statements and claims, data journalism content that analyzes political and social issues, and technology tools used to support verification processes. Its output includes articles and analyses aimed at contextualizing current events in Spain.
Sources: Newtral official site
Newtral is known for its fact-checking of political statements and public discourse in Spain, combining journalism with data analysis and technology. It has positioned itself as a leading reference point for verified information and combating disinformation in the Spanish media landscape.
Sources: Newtral official site
Newtral is used by citizens, journalists, and institutions in Spain who seek verified information, political context, and data-driven analysis of current events. Its target audience includes those interested in distinguishing factual claims from disinformation in public discourse.
Sources: Newtral official site
Newtral scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Newtral has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is recommendation likelihood (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #104,561 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Newtral from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Newtral: News-Medical.net (81/100), News Media Association (81/100), New Victory Theater (81/100), Newzik (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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