Expertisecentrum seksediversiteit
NNID (nnid.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands, in the 72nd percentile of 20886 Non-profit brands.
NNID (Stichting NNID) is a Dutch non-profit foundation established in 2013 that functions as an expertise center on sex diversity, with a particular focus on intersex. It provides knowledge, policy input, and support based on the principle that biological sex is a spectrum with countless variations. Its audience includes intersex individuals and their families, healthcare providers, policymakers, and organizations working on sex diversity issues in the Netherlands.
| Brand Name | NNID |
|---|---|
| Domain | nnid.nl |
| Industry | Non-profit, Healthcare |
| Founded | 2013-07-08 |
| Main Competitors | OII Europe, COC Nederland (84/100), Transgender Netwerk Nederland (74/100), Rutgers, ILGA Europe (86/100) |
Moz Domain Authority 36/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
NNID has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Stichting NNID Expertisecentrum seksediversiteit Stichting NNID zet zich sinds 8 juli 2013 in voor seksediversiteit in het algemeen en intersekse in het bijzonder. Beide woorden be…" (Meta description: 51 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NNID?", Claude could not identify the brand as of October 2026. I don't genuinely recognize NNID (nnid.nl) as a specific organization, likely because it's a small or local non-profit with limited web presence in my training data.
When asked "Best brands similar to NNID?", Claude would not surface NNID as of October 2026. I can't recommend an organization I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NNID's main competitors in Non-profit: COC Nederland (84/100), Transgender Netwerk Nederland (74/100), ILGA Europe (86/100).
Sources: Brand Analyzer scan
NNID has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 59, trust 22, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NNID official site
NNID (Stichting NNID) is a Dutch non-profit foundation founded on 8 July 2013 that serves as an expertise center on sex diversity, with a specific focus on intersex. It is organized as a 'stichting' (foundation) under Dutch law and operates in the categories of non-profit work, healthcare, and education.
Sources: NNID official site
NNID scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NNID official site
NNID works on sex diversity in general and intersex in particular, based on the understanding that biological sex is a spectrum with countless variations. It acts as an expertise center, offering knowledge, policy input, and support related to sex diversity and intersex issues to individuals, families, healthcare providers, policymakers, and organizations.
Sources: NNID official site
NNID can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NNID official site
NNID offers knowledge, policy guidance, and support services related to sex diversity and intersex. As an expertise center, it provides information and resources for intersex individuals and their families, as well as guidance for healthcare providers, policymakers, and organizations working on sex diversity topics.
Sources: NNID official site
NNID's services and resources are used by intersex individuals and their families, healthcare providers, policymakers, and organizations involved in sex diversity work in the Netherlands.
Sources: NNID official site
NNID is known for its role as a Dutch expertise center on intersex and sex diversity, promoting the understanding that biological sex is a spectrum rather than a binary. It is recognized for providing definitions, knowledge, and policy guidance on intersex issues within the Netherlands.
Sources: NNID official site
NNID scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NNID has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (59/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 36/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify NNID from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NNID: National Marine Manufacturers Association (NMMA) (79/100), NJPSA and FEA (79/100), North Norfolk Railway (79/100), Norad (79/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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