Beauty Delivered to Your Door
Notino (notino.co.uk) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Healthcare brands, Fashion & Apparel brands, in the 31st percentile of 11042 E-commerce brands.
Notino is an online retailer of beauty and personal care products, founded in 2006 and headquartered in Brno, Czech Republic. Operating under Notino Limited, it offers a wide selection of fragrances, makeup, skincare, and haircare items from various brands, including special offers such as discounted toothpaste products. The company positions itself as a leading e-commerce destination for beauty enthusiasts, emphasizing convenience, variety, and affordable pricing across its product range.
| Brand Name | Notino |
|---|---|
| Domain | notino.co.uk |
| Industry | E-commerce, Healthcare |
| Founded | 2006 |
| Headquarters | Brno |
| Parent Company / Owner | Notino Limited |
| Main Competitors | Sephora (85/100), Douglas (82/100), Boots (85/100), Superdrug (81/100), Feelunique (74/100), LookFantastic (79/100), Amazon Beauty (92/100) |
Moz Domain Authority 44/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #30,374 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Special offer Oral-B Pro-3D White Intensive Whitening high-impact whitening toothpaste Bright Brilliance 75 ml ## Oral-B ### Pro-3D White Intensive Whitening high-impact whitening …" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Notino?", Claude could identify the brand as of September 2026. Notino is a large European e-commerce retailer specializing in perfumes, cosmetics, and beauty products, operating localized sites across many countries including the UK version at notino.co.uk. Best known for Being one of Europe's largest online perfume and cosmetics retailers.
When asked "Best brands similar to Notino?", Claude would recommend Notino as of September 2026. It's a major, well-established online destination for fragrances and beauty products, making it relevant when discussing top e-commerce beauty retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Notino's main competitors in E-commerce: Sephora (85/100), Douglas (82/100), Boots (85/100), Superdrug (81/100), Feelunique (74/100).
Sources: Brand Analyzer scan
Notino offers a broad range of beauty and personal care products, including fragrances, makeup, skincare, and haircare items. Its catalog features products from numerous brands, such as Oral-B oral care items like whitening toothpaste, often available through special offers and discounted pricing, catering to consumers seeking variety and value in their beauty purchases.
Sources: Notino official site
Notino is an online retailer specializing in beauty and personal care products, including fragrances, makeup, skincare, and haircare. Founded in 2006 and headquartered in Brno, Czech Republic, it operates as an e-commerce marketplace under Notino Limited, offering products from a wide range of brands to customers seeking convenience and value in their beauty shopping.
Sources: Notino official site
Notino has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Notino official site
Notino was founded in 2006. Notino operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Notino is headquartered in Brno. Notino operates in the E-commerce category.
Sources: Wikidata
Notino operates an online marketplace selling fragrance, makeup, skincare, and haircare products. It curates offerings from numerous beauty brands, provides special offers and discounts, and delivers these products directly to consumers through its e-commerce platform, aiming to make premium beauty products more accessible and affordable.
Sources: Notino official site
Notino scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Notino official site
Notino can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Notino official site
Notino is owned by or part of Notino Limited. Notino operates in the E-commerce category.
Sources: Wikidata
Notino is used by consumers interested in beauty, skincare, makeup, and personal care products who value convenience, variety, and value-for-money in online shopping. This includes individuals seeking a wide range of cosmetics and fragrance options from multiple brands, as well as shoppers looking for discounted or specially offered beauty and personal care items.
Sources: Notino official site
Notino is known for its extensive online selection of beauty and personal care products, including fragrances, cosmetics, skincare, and haircare items from numerous brands. It is also recognized for offering frequent special deals and discounts, such as reduced prices on well-known products, making it a go-to destination for value-conscious beauty shoppers in Europe.
Sources: Notino official site
Notino scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Notino has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #30,374 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Notino from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Notino: Noir Trading Inc. (73/100), No Frills (73/100), Notino (73/100), Notino (73/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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