Malaysia News & World Updates
New Straits Times (NST) (nst.com.my) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 51st percentile of 21679 Media & Entertainment brands.
New Straits Times (NST) is an English-language newspaper published in Malaysia, founded in 1965 and owned by Media Prima. It provides news coverage on politics, business, sports, and entertainment, combining Malaysian perspective with global updates. NST positions itself as a leading English-language news platform in Malaysia, aiming to deliver timely, accurate, and comprehensive reporting for Malaysian residents and international readers seeking reliable information on national and world affairs.
| Brand Name | New Straits Times (NST) |
|---|---|
| Domain | nst.com.my |
| Industry | Media & Entertainment |
| Founded | 1965 |
| Parent Company / Owner | Media Prima |
| Main Competitors | The Star (84/100), Malay Mail (87/100), Free Malaysia Today (82/100), Bernama (86/100), The Edge Malaysia (79/100), Utusan Malaysia (77/100), Berita Harian |
Moz Domain Authority 89/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Visit New Straits Times for the latest, breaking Malaysia news on politics, business, sports & entertainment, along with global updates. Join us today!" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New Straits Times (NST)?", Claude could identify the brand as of October 2026. New Straits Times (NST) is one of Malaysia's oldest English-language newspapers, tracing its roots back to 1845, covering national news, politics, business, and lifestyle content. It's published by Media Prima Berhad and has both print and digital editions. Best known for Being one of Malaysia's oldest and most established English-language daily newspapers.
When asked "Best brands similar to New Straits Times (NST)?", Claude would recommend New Straits Times (NST) as of October 2026. It's a well-known legacy media brand in Malaysia, so it would naturally come up when discussing major English-language newspapers in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Straits Times (NST)'s main competitors in Media & Entertainment: The Star (84/100), Malay Mail (87/100), Free Malaysia Today (82/100), Bernama (86/100), The Edge Malaysia (79/100).
Sources: Brand Analyzer scan
New Straits Times (NST) is an English-language newspaper published in Malaysia, founded in 1965. It is owned by Media Prima and operates as a news website covering national and international affairs.
New Straits Times (NST) has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 44, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
New Straits Times (NST) was founded in 1965. New Straits Times (NST) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NST offers news articles and coverage spanning politics, business, sports, and entertainment, delivered through its website with both Malaysian and global news updates.
New Straits Times (NST) scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
New Straits Times (NST) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NST is known for being one of Malaysia's long-standing English-language newspapers, providing coverage of Malaysian politics, business, sports, and entertainment alongside global news updates.
New Straits Times (NST) is owned by or part of Media Prima. New Straits Times (NST) operates in the Media & Entertainment category.
Sources: Wikidata
NST is used by Malaysian residents and global readers seeking reliable news on politics, business, sports, and entertainment.
New Straits Times (NST) scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Straits Times (NST) has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 89/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Straits Times (NST) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Straits Times (NST): NREI (National Real Estate Investor) / WealthManagement.com (77/100), NowRx (77/100), Numark (77/100), Numismatic News (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.