Your Trusted News Source, Always First
BERNAMA (bernama.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Government brands, in the 89th percentile of 21657 Media & Entertainment brands.
BERNAMA is Malaysia's national news agency, established in 1967 and headquartered in Kuala Lumpur. As a government agency, it provides official national and international news coverage for Malaysian citizens, policymakers, businesses, journalists, and international audiences. It positions itself as an authoritative, first-to-report source of trusted news with government and institutional credibility, serving as the country's primary official news distribution channel.
| Brand Name | BERNAMA |
|---|---|
| Domain | bernama.com |
| Industry | Media & Entertainment, Government |
| Founded | 1967 |
| Headquarters | Kuala Lumpur |
| Parent Company / Owner | Government of Malaysia |
| Main Competitors | Antara (82/100), Xinhua News Agency (83/100), Kyodo News (78/100), The Star (84/100), New Straits Times (77/100), Channel News Asia |
Moz Domain Authority 75/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #27,581 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
BERNAMA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Malaysian National News Agency Your Trusted News Source, Always The First In Providing Your Trusted News Source" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is BERNAMA?", Claude could identify the brand as of October 2026. BERNAMA is the national news agency of Malaysia, established in 1968, providing news coverage and wire services to domestic and international media outlets. It operates as a government-funded entity delivering news in multiple languages including Malay, English, Chinese, and Tami Best known for Being Malaysia's official national news agency.
When asked "Best brands similar to BERNAMA?", Claude would recommend BERNAMA as of October 2026. It's the primary authoritative news wire service for Malaysia, so it's relevant when discussing national news agencies in Southeast Asia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BERNAMA's main competitors in Media & Entertainment: Antara (82/100), Xinhua News Agency (83/100), Kyodo News (78/100), The Star (84/100), New Straits Times (77/100).
Sources: Brand Analyzer scan
BERNAMA is Malaysia's national news agency, a government agency founded in 1967 and headquartered in Kuala Lumpur. It serves as the country's official source for national and international news, operating with government and institutional backing.
Sources: BERNAMA official site
BERNAMA has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 34, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BERNAMA official site
BERNAMA was founded in 1967. BERNAMA operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BERNAMA is headquartered in Kuala Lumpur. BERNAMA operates in the Media & Entertainment category.
Sources: Wikidata
BERNAMA gathers, produces, and distributes timely and accurate news coverage on national and international events relevant to Malaysia. As the national news agency, it delivers first-hand reporting to citizens, media outlets, businesses, and policymakers, serving as an official news source for the country.
Sources: BERNAMA official site
BERNAMA scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: BERNAMA official site
BERNAMA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BERNAMA official site
BERNAMA provides national and international news coverage, including reporting on Malaysian government, political, economic, and social affairs. As a national news agency, it supplies news content to other media outlets, government bodies, businesses, and the public.
Sources: BERNAMA official site
BERNAMA is known for being Malaysia's official national news agency and for being first to report on national news. It is recognized for its government and institutional credibility, providing authoritative coverage that other outlets rely on or reference.
Sources: BERNAMA official site
BERNAMA is used by Malaysian citizens seeking news, policymakers, businesses, journalists, and other media organizations, as well as international audiences wanting information about Malaysia. Its role as a national news agency makes it a key source for both domestic and international entities covering Malaysian affairs.
Sources: BERNAMA official site
BERNAMA scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BERNAMA has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #27,581 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BERNAMA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BERNAMA: Ben Howard (86/100), Bell Media (86/100), Betfair (86/100), Between (86/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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