Buy and sell locally, everyday
OLX (olx.mk) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 28th percentile of 20144 E-commerce brands.
OLX (olx.mk) is an online marketplace and part of OLX Group, a network of over 20 brands operating in more than 30 countries. Founded in 2006, it connects local communities through a platform for buying and selling goods. OLX targets individuals and small businesses seeking to trade within their local markets, positioning itself as a leading global classifieds marketplace that emphasizes trust and localized trading.
| Brand Name | OLX |
|---|---|
| Domain | olx.mk |
| Industry | E-commerce, Other |
| Founded | 2006 |
| Parent Company / Owner | OLX Group |
| Main Competitors | Craigslist (89/100), eBay (73/100), Facebook Marketplace (76/100), Avito (94/100), Gumtree (93/100), Letgo (78/100), Mercari (88/100) |
Moz Domain Authority 2/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
OLX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "OLX is part of OLX Group, a network of leading marketplaces present in 30+ countries with 20+ brands." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OLX?", Claude could identify the brand as of October 2026. OLX is an online classifieds marketplace where people can buy and sell used and new goods like vehicles, electronics, furniture, and real estate, and olx.mk is its Macedonian country-specific platform. It operates on a peer-to-peer model where users post listings and negotiate di Best known for Being a major online classifieds and secondhand marketplace across many countries, including a localized version for North Macedonia.
When asked "Best brands similar to OLX?", Claude would recommend OLX as of October 2026. OLX is a well-known classifieds platform and would be a natural mention for someone looking for similar marketplace services, especially in the Balkans and Eastern Europe region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OLX's main competitors in E-commerce: Craigslist (89/100), eBay (73/100), Facebook Marketplace (76/100), Avito (94/100), Gumtree (93/100).
Sources: Brand Analyzer scan
OLX is an online marketplace that is part of OLX Group, a global network of over 20 marketplace brands operating in more than 30 countries. Founded in 2006, it provides a platform for individuals and small businesses to buy and sell goods within their local communities.
Sources: OLX official site
OLX has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 7, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OLX official site
OLX was founded in 2006. OLX operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OLX operates as a classifieds marketplace, enabling users to list, browse, and purchase a wide variety of goods locally. It connects buyers and sellers within communities, facilitating transactions through a simple, accessible online platform backed by the broader OLX Group network.
Sources: OLX official site
OLX scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: OLX official site
OLX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OLX official site
OLX is owned by or part of OLX Group. OLX operates in the E-commerce category.
Sources: Wikidata
OLX is used by individuals and small businesses who want to buy and sell goods within their local communities. The platform targets everyday consumers looking for a simple, localized way to trade goods, supported by the broader OLX Group network across more than 30 countries.
Sources: OLX official site
OLX is known for being a widely used local classifieds marketplace, part of the globally recognized OLX Group network spanning more than 30 countries and over 20 brands. It is recognized for enabling easy, community-based buying and selling of goods.
Sources: OLX official site
OLX scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OLX has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 2/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OLX from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OLX: OLX (72/100), OLX.bg (72/100), Omaha Steaks (72/100), StepperOnline (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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