Restoring nature, one tree at a time
One Tribe (onetribe.se) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Energy & Utilities brands, Other brands, in the 36th percentile of 12717 Non-profit brands.
One Tribe is a platform that aims to make large-scale reforestation accessible and affordable for businesses and individuals seeking to combat climate change. It offers a subscription-based service that funds verified reforestation projects, enabling customers to offset their carbon footprint while supporting biodiversity restoration. One Tribe positions itself as a transparent partner for nature-based climate action, targeting environmentally conscious companies and individuals looking for tangible ways to address their environmental impact through tree planting initiatives.
| Brand Name | One Tribe |
|---|---|
| Domain | onetribe.se |
| Industry | Non-profit, Energy & Utilities |
| Main Competitors | Ecologi (88/100), Treeapp (79/100), One Tree Planted (84/100), Pachama (79/100), Tree-Nation (86/100), Cloverly (61/100) |
Moz Domain Authority 2/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
One Tribe has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To make large-scale reforestation accessible and affordable for businesses and individuals to combat climate change." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is One Tribe?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific company, One Tribe at onetribe.se, which is likely because it's a small or regional Swedish non-profit with limited presence in my training data.
When asked "Best brands similar to One Tribe?", Claude would not surface One Tribe as of October 2026. I can't recommend it confidently since I don't have verified knowledge of what it specifically does or its reputation in the non-profit space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
One Tribe's main competitors in Non-profit: Ecologi (88/100), Treeapp (79/100), One Tree Planted (84/100), Pachama (79/100), Tree-Nation (86/100).
Sources: Brand Analyzer scan
One Tribe has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 10, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: One Tribe official site
One Tribe scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: One Tribe official site
One Tribe can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: One Tribe official site
One Tribe scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
One Tribe has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (10/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 2/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify One Tribe from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to One Tribe: Old Town School of Folk Music (74/100), Öko-Institut (74/100), Ordre professionnel de la physiothérapie du Québec (OPPQ) (74/100), Our Watch (74/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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