Scan products, protect your health
Yuka (yuka.io) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Technology brands, Other brands, in the 89th percentile of 13258 Healthcare brands.
Yuka is a mobile application that allows users to scan barcodes of food and cosmetic products to receive an independent assessment of their health impact. The app describes itself as 100% independent, free from brand influence, advertising, or conflicts of interest. It is designed for health-conscious consumers seeking transparent, unbiased information to help them make healthier purchasing decisions regarding the food and personal care items they buy and use.
| Brand Name | Yuka |
|---|---|
| Domain | yuka.io |
| Industry | Healthcare, Technology |
| Main Competitors | INCI Beauty (76/100), Think Dirty (82/100), EWG Healthy Living (90/100), CodeCheck (83/100), Open Food Facts (83/100), Fooducate (84/100) |
Moz Domain Authority 61/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #115,890 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Yuka appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Yuka is an 100% independent app that scans food and cosmetic products in order to know their impact on your health." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Yuka?", Claude could identify the brand as of September 2026. Yuka is a French mobile app that lets users scan barcodes of food and cosmetic products to get an independent rating of their health impact, based on factors like additives, nutritional quality, and ingredient safety. It's widely popular in France and has expanded to other countr Best known for Scanning product barcodes to rate the healthiness of food and cosmetics.
When asked "Best brands similar to Yuka?", Claude would recommend Yuka as of September 2026. It's one of the most well-known and widely used apps in the product-scanning and health transparency space, making it a natural recommendation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yuka's main competitors in Healthcare: INCI Beauty (76/100), Think Dirty (82/100), EWG Healthy Living (90/100), CodeCheck (83/100), Open Food Facts (83/100).
Sources: Brand Analyzer scan
Yuka offers a mobile app that scans food and cosmetic products via barcode to analyze and rate their health impact. The service is centered on providing independent evaluations of product ingredients and composition for consumers.
Sources: Yuka official site
Yuka is an independent mobile application that scans food and cosmetic products to analyze and reveal their impact on health. It positions itself as free from brand influence, advertising, or conflicts of interest, aiming to give consumers unbiased, science-based information about the products they buy and use.
Sources: Yuka official site
Yuka has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 56, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yuka official site
Yuka scans the barcodes of food and cosmetic products using a smartphone camera and provides users with an analysis of the product's health impact. It evaluates ingredients and composition to give an independent rating, helping consumers understand what is in the products they purchase and use.
Sources: Yuka official site
Yuka scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yuka official site
Yuka is known for being a 100% independent product-scanning app that rates the health impact of food and cosmetics without accepting influence from brands, advertisers, or manufacturers, distinguishing it from other rating services that may have commercial ties.
Sources: Yuka official site
Yuka positions itself as trustworthy because it operates as a 100% independent app, free from brand influence, advertising, or conflicts of interest. Its stated mission is to provide unbiased, health-focused analysis rather than promotional content, which forms the basis of its trust proposition to consumers.
Sources: Yuka official site
Yuka can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yuka official site
Yuka is used by health-conscious consumers who want transparent, unbiased information about the food and cosmetic products they purchase and use, rather than relying on brand-provided claims or advertising.
Sources: Yuka official site
Yuka scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yuka has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #115,890 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yuka from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yuka: YoungMinds (84/100), Wilson Sonsini Goodrich & Rosati (84/100), ZEISS (84/100), Zelis (84/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.