Building a fairer, more affordable New York
Open New York (opennewyork.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Real Estate brands, Government brands, in the 48th percentile of 13537 Non-profit brands.
Open New York is a pro-housing advocacy and organizing nonprofit based in New York City. It works to secure lower rents and expand affordable housing options for all New Yorkers by advocating for inclusive housing policies that support social, government-subsidized, and market-rate housing. The organization engages in grassroots organizing and policy advocacy aimed at reforming housing laws to create more affordable, accessible, and inclusive communities across the city.
| Brand Name | Open New York |
|---|---|
| Domain | opennewyork.org |
| Industry | Non-profit, Real Estate |
| Headquarters | New York City |
| Main Competitors | YIMBY Action (72/100), Abundant Housing LA (80/100), New York Housing Conference, Citizens Housing and Planning Council (80/100), Welcoming Neighbors Network |
Moz Domain Authority 31/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Open New York has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Open New York fights for lower rents and more affordable homes for all New Yorkers." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Open New York?", Claude could identify the brand as of September 2026. Open New York is a pro-housing advocacy nonprofit that pushes for zoning reform and increased housing production across New York State to address the housing shortage and affordability crisis, as part of the broader YIMBY movement. Best known for Advocating for pro-housing policies and zoning reform in New York State.
When asked "Best brands similar to Open New York?", Claude would recommend Open New York as of September 2026. It's a well-known and active YIMBY organization in New York housing policy circles, so I'd mention it if someone asked about pro-housing or housing affordability advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open New York's main competitors in Non-profit: YIMBY Action (72/100), Abundant Housing LA (80/100), Citizens Housing and Planning Council (80/100).
Sources: Brand Analyzer scan
Open New York is a pro-housing advocacy and organizing nonprofit based in New York City. It focuses on policy reform and grassroots mobilization to expand affordable housing and lower rents for New Yorkers.
Sources: Open New York official site
Open New York has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 30, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open New York official site
Open New York does not offer commercial products; instead, it provides advocacy, organizing campaigns, and policy engagement focused on affordable housing reform in New York City.
Sources: Open New York official site
Open New York scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Open New York official site
Open New York can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open New York official site
Open New York is known for its grassroots advocacy in favor of expanding housing supply across all types-social, subsidized, and market-rate-as a strategy to lower rents and increase affordability in New York City.
Sources: Open New York official site
Open New York's work is used by New Yorkers seeking affordable housing, housing advocates, community organizers, and policymakers interested in equitable housing reform.
Sources: Open New York official site
Open New York scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open New York has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (61/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 31/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Open New York from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Open New York: Open Markets Institute (76/100), On-Ramps (76/100), Opéra National de Bordeaux (76/100), Opera Theatre of Saint Louis (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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