För demokrati och mänskliga rättigheter
Ordfront (ordfront.se) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Media & Entertainment brands, Education brands, in the 84th percentile of 25562 Non-profit brands.
Ordfront is a Swedish non-profit association founded in 1969, based in Stockholm, dedicated to promoting democracy and human rights. It combines opinion-forming activities, educational courses, and its own magazine, Ordfront Magasin, to foster free expression and public debate. As an independent voice in Swedish civil society, it serves socially engaged individuals, writers, and members committed to democratic values and cultural engagement.
| Brand Name | Ordfront |
|---|---|
| Domain | ordfront.se |
| Industry | Non-profit, Media & Entertainment |
| Founded | 1969 |
| Headquarters | Stockholm |
| Main Competitors | Expo (81/100), Svenska PEN, Amnesty International Sverige (73/100), Arbetarnas Bildningsförbund (ABF) (80/100), Tidningen Arena, Leopard Förlag (72/100) |
Moz Domain Authority 41/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ordfront has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Ordfront är en förening som sedan starten 1969 har jobbat för demokrati och mänskliga rättigheter." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, Instagram, X (Twitter), LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Ordfront?", Claude could identify the brand as of November 2026. Ordfront is a Swedish non-profit cultural and literary organization founded in 1975, known for promoting freedom of expression, democracy, and literature, and it publishes the magazine Ordfront Magasin. Best known for Promoting freedom of speech and literary culture in Sweden through its magazine Ordfront Magasin.
When asked "Best brands similar to Ordfront?", Claude would recommend Ordfront as of November 2026. It's a well-established Swedish cultural institution relevant to discussions of free speech organizations or literary non-profits in Sweden.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ordfront's main competitors in Non-profit: Expo (81/100), Amnesty International Sverige (73/100), Arbetarnas Bildningsförbund (ABF) (80/100), Leopard Förlag (72/100).
Sources: Brand Analyzer scan
Ordfront is a Swedish non-profit association (ideell förening) founded in 1969, headquartered in Stockholm, that works to strengthen democracy and human rights. It operates as a publishing house and cultural organization, producing a magazine and organizing educational and opinion-forming activities for its members and the public.
Sources: Ordfront official site
Ordfront has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 60, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ordfront official site
Ordfront was founded in 1969. Ordfront operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ordfront is headquartered in Stockholm. Ordfront operates in the Non-profit category.
Sources: Wikidata
Ordfront offers a magazine (Ordfront Magasin), educational courses, and opinion-forming activities centered on democracy, human rights, and free expression. As a membership-based non-profit, it also provides a platform for public debate and cultural engagement.
Sources: Ordfront official site
Ordfront promotes democracy and human rights through opinion-forming work, educational courses, and publishing. It produces its own magazine, Ordfront Magasin, and organizes events and activities aimed at fostering free expression, public debate, and civic engagement in Sweden.
Sources: Ordfront official site
Ordfront scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ordfront official site
Ordfront can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ordfront official site
Ordfront is known for its long history since 1969 as an independent Swedish association advocating democracy and human rights, and for publishing Ordfront Magasin, a magazine focused on cultural and societal issues.
Sources: Ordfront official site
Ordfront is used by socially engaged individuals, writers, cultural enthusiasts, and members who support democratic values, freedom of expression, and human rights in Sweden.
Sources: Ordfront official site
Ordfront scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ordfront has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is recommendation likelihood (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 41/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ordfront from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ordfront: Orbis Books (81/100), Oxford Policy Management (81/100), Observer Research Foundation (81/100), Orlando Family Stage (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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