Böcker som ger avtryck
Leopard Förlag (leopardforlag.se) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 34th percentile of 36895 Media & Entertainment brands.
Leopard Förlag is a Swedish publishing house founded in 2001 and based in Stockholm. It publishes reportage, debate, history, popular science, and fiction, with a particular focus on works from Africa and Asia. The publisher aims to reflect societal developments in Sweden and globally, offering readers insight into other cultures through literature. It targets Swedish readers interested in international and global perspectives.
| Brand Name | Leopard Förlag |
|---|---|
| Domain | leopardforlag.se |
| Industry | Media & Entertainment, Education |
| Founded | 2001 |
| Headquarters | Stockholm |
| Main Competitors | Bokförlaget Tranan (74/100), Ordfront förlag (81/100), Atlas förlag, Natur & Kultur (78/100), Norstedts (76/100) |
Moz Domain Authority 39/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Leopard förlag ger ut böcker med inriktning på reportage, debatt, historia och populärvetenskap, samt skönlitteratur, företrädesvis från Afrika och Asien. Vi tror att böcker är ett…" (Meta description: 46 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Leopard Förlag?", Claude could identify the brand as of November 2026. Leopard Förlag is a Swedish book publishing house based in Stockholm, founded in 2001, known for publishing quality fiction and non-fiction including works by notable Swedish and international authors. Best known for Publishing literary fiction and non-fiction in Sweden, often with a focus on social and political themes.
When asked "Best brands similar to Leopard Förlag?", Claude would recommend Leopard Förlag as of November 2026. It's a respected mid-sized Swedish publisher with a distinct literary profile, so it would be relevant to mention alongside other notable Swedish publishing houses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Leopard Förlag's main competitors in Media & Entertainment: Bokförlaget Tranan (74/100), Ordfront förlag (81/100), Natur & Kultur (78/100), Norstedts (76/100).
Sources: Brand Analyzer scan
Leopard Förlag offers published books in the categories of reportage, debate, history, and popular science, as well as fiction, with a particular emphasis on works from or about Africa and Asia.
Sources: Leopard Förlag official site
Leopard Förlag is a Swedish publishing house based in Stockholm, founded in 2001. It specializes in nonfiction genres such as reportage, debate, history, and popular science, as well as fiction, with a particular emphasis on works originating from or relating to Africa and Asia.
Sources: Leopard Förlag official site
Leopard Förlag has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 48, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Leopard Förlag official site
Leopard Förlag was founded in 2001. Leopard Förlag operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Leopard Förlag is headquartered in Stockholm. Leopard Förlag operates in the Media & Entertainment category.
Sources: Wikidata
Leopard Förlag publishes books across several genres, including reportage, debate, history, popular science, and fiction. It focuses on selecting and releasing titles that reflect societal developments in Sweden and around the world, with special attention to stories and perspectives from Africa and Asia, aiming to help readers better understand other cultures and communities.
Sources: Leopard Förlag official site
Leopard Förlag scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Leopard Förlag official site
Leopard Förlag is known for publishing nonfiction and fiction with a strong focus on Africa and Asia, covering topics like reportage, debate, history, and popular science. The publisher is recognized in Sweden for bringing international and global perspectives to Swedish readers through its curated catalog.
Sources: Leopard Förlag official site
Leopard Förlag can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Leopard Förlag official site
Leopard Förlag's books are used by readers in Sweden who are interested in reportage, debate, history, popular science, and fiction, particularly those seeking international and global perspectives, including stories and analysis related to Africa and Asia.
Sources: Leopard Förlag official site
Leopard Förlag scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Leopard Förlag has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Leopard Förlag from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Leopard Förlag: Lenses for Hire (72/100), Lelands (72/100), LeoVegas (72/100), LeoVegas Group (72/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.