Powering storytelling on any platform
PA Media (pa.media) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 93rd percentile of 39467 Media & Entertainment brands.
PA Media is the national news agency of the UK and Ireland, founded in 1868 and headquartered in London. It provides multimedia content and services-including text, images, video, and data-across nine core channels, enabling newsrooms, media organizations, and companies to produce and distribute their own stories. It is recognized as the UK's leading provider of trusted, ready-to-publish news content for various platforms.
| Brand Name | PA Media |
|---|---|
| Domain | pa.media |
| Industry | Media & Entertainment, Technology |
| Founded | 1868 |
| Headquarters | London |
| Main Competitors | Reuters (73/100), Associated Press (91/100), Agence France-Presse (83/100), Bloomberg (92/100), SWNS (78/100) |
Moz Domain Authority 63/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #145,820 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
PA Media has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "PA Media is the UK’s leading provider of multimedia content and services. Enabling companies to tell their own stories with products such as Explore." (Meta description: 24 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is PA Media?", Claude could identify the brand as of October 2026. PA Media (formerly the Press Association) is the UK and Ireland's national news agency, providing wire news, sports results, data, and multimedia content to broadcasters, publishers, and online outlets. Best known for being the UK's leading domestic news and information wire service.
When asked "Best brands similar to PA Media?", Claude would recommend PA Media as of October 2026. It's a major, long-established news agency that's a natural reference point alongside Reuters or PA's international peers for UK-focused news content.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PA Media's main competitors in Media & Entertainment: Reuters (73/100), Associated Press (91/100), Agence France-Presse (83/100), Bloomberg (92/100), SWNS (78/100).
Sources: Brand Analyzer scan
PA Media is the national news agency of the United Kingdom and Ireland, founded in 1868 and based in London. It is the UK's leading provider of multimedia content and services, supplying text, images, video, and data to newsrooms and organizations across the country.
Sources: PA Media official site
PA Media has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 71, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PA Media official site
PA Media was founded in 1868. PA Media operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
PA Media is headquartered in London. PA Media operates in the Media & Entertainment category.
Sources: Wikidata
PA Media produces and distributes multimedia news content-such as text, photos, video, and data-to newsrooms, media organizations, and companies. It enables these clients to tell their own stories using ready-to-publish content delivered across nine core channels suitable for any platform.
Sources: PA Media official site
PA Media scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: PA Media official site
PA Media can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PA Media official site
PA Media offers multimedia content and services including text, photos, video, and data distributed across nine core channels. One specific product mentioned is 'Explore,' which helps companies tell their own stories using PA Media's content and tools.
Sources: PA Media official site
PA Media is known for being the UK and Ireland's leading national news agency, with a long history dating back to 1868. It is recognized for delivering trusted, high-quality multimedia news content that powers storytelling for newsrooms and other organizations.
Sources: PA Media official site
PA Media's content and services are used by newsrooms, media organizations, and companies that need reliable multimedia content and storytelling solutions. These users rely on PA Media to source ready-to-publish news material for their own platforms.
Sources: PA Media official site
PA Media scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PA Media has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is recommendation likelihood (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #145,820 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PA Media from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PA Media: Palgrave Macmillan (86/100), Paiste (86/100), Pandora (86/100), Pangolin (86/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.