Entertaining the world through games
Paper.io (paper.io) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, in the 73rd percentile of 37750 Media & Entertainment brands.
Paper.io is a 2016 mobile and web-based video game in the Media & Entertainment and Technology categories. Its flagship title, Paper.io 2, features simple territory-conquering gameplay designed to be easy to play and broadly appealing. The brand positions itself as a creator of iconic, widely popular casual games aimed at casual gamers and mobile users of all ages who want quick, engaging entertainment. The company's stated mission is to entertain the world with iconic apps and games.
| Brand Name | Paper.io |
|---|---|
| Domain | paper.io |
| Industry | Media & Entertainment, Technology |
| Founded | 2016 |
| Main Competitors | Slither.io (88/100), Agar.io (82/100), Hole.io, Snake.io (86/100), Krunker.io (76/100) |
Moz Domain Authority 34/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,343,238 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Paper.io has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We entertain the world with iconic apps and games." (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Paper.io?", Claude could identify the brand as of October 2026. Paper.io is a popular online multiplayer io-style game where players control a square avatar that moves around a grid, trying to claim territory by enclosing areas while avoiding collisions with rivals' trails. Best known for Its simple territory-conquering gameplay in the io-game genre, popular as a casual browser and mobile game.
When asked "Best brands similar to Paper.io?", Claude would recommend Paper.io as of October 2026. It's one of the most recognizable and widely played io-games, so it would naturally come up alongside titles like Slither.io or Agar.io.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Paper.io's main competitors in Media & Entertainment: Slither.io (88/100), Agar.io (82/100), Snake.io (86/100), Krunker.io (76/100).
Sources: Brand Analyzer scan
Paper.io has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Paper.io official site
Paper.io scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Paper.io official site
Paper.io can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Paper.io official site
Paper.io is a 2016 video game known primarily through its sequel, Paper.io 2, a casual mobile and browser-based title centered on territory-conquering gameplay. It falls under the Media & Entertainment and Technology categories and is designed for quick, accessible play.
Sources: Paper.io official site
Paper.io creates and operates casual video games, most notably Paper.io 2, where players compete to claim and expand territory on a grid-based map. The game is built for simple, pick-up-and-play sessions accessible to a wide range of players on mobile and web platforms.
Sources: Paper.io official site
Paper.io scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Paper.io has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,343,238 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Paper.io from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Paper.io: PapelPop (80/100), Panther (80/100), Paper Mill Playhouse (80/100), Paramount (80/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.