Utah's Storyteller
PBS Utah (pbsutah.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 62nd percentile of 36012 Media & Entertainment brands.
PBS Utah is a PBS member television station headquartered in Salt Lake City, founded in 1958. It provides educational, cultural, and entertainment programming to Utah residents, combining locally produced content such as news and documentaries with nationally syndicated PBS shows. As a non-profit public broadcaster, it serves families and lifelong learners across the state, offering a schedule of programs, community events, and educational resources.
| Brand Name | PBS Utah |
|---|---|
| Domain | pbsutah.org |
| Industry | Media & Entertainment, Education |
| Founded | 1958 |
| Headquarters | Salt Lake City |
| Main Competitors | PBS SoCal (82/100), WGBH (86/100), Thirteen/WNET (89/100), KQED (93/100), Arizona PBS (77/100), Rocky Mountain PBS (88/100), BYUtv (86/100) |
Moz Domain Authority 57/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #401,035 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "This is the homepage for PBS Utah's website. You can find our schedule, events, program highlights, and much more on this page." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is PBS Utah?", Claude could identify the brand as of October 2026. PBS Utah is the PBS member television station serving Utah, operated by the University of Utah, providing public broadcasting programming including educational content, documentaries, children's shows, and local productions covering Utah news and culture. Best known for Being Utah's public television station affiliated with PBS, offering educational and local programming.
When asked "Best brands similar to PBS Utah?", Claude would recommend PBS Utah as of October 2026. It's a legitimate, well-established regional PBS affiliate that would be relevant if someone asked about public television stations or PBS member stations in Utah.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PBS Utah's main competitors in Media & Entertainment: PBS SoCal (82/100), WGBH (86/100), Thirteen/WNET (89/100), KQED (93/100), Arizona PBS (77/100).
Sources: Brand Analyzer scan
PBS Utah is a public television station and PBS member station based in Salt Lake City, founded in 1958. It operates as a non-profit organization serving Utah with educational and cultural television programming.
Sources: PBS Utah official site
PBS Utah has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 36, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PBS Utah official site
PBS Utah was founded in 1958. PBS Utah operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
PBS Utah is headquartered in Salt Lake City. PBS Utah operates in the Media & Entertainment category.
Sources: Wikidata
PBS Utah produces and broadcasts educational, cultural, and entertainment television programming for Utah residents. It airs nationally distributed PBS shows alongside locally produced content such as news, documentaries, and community events, and provides a program schedule and related resources through its website.
Sources: PBS Utah official site
PBS Utah scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: PBS Utah official site
PBS Utah offers television programming including educational content, documentaries, local news, and cultural shows, as well as nationally distributed PBS programs. It also provides program schedules, community events, and educational resources through its website.
Sources: PBS Utah official site
PBS Utah can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PBS Utah official site
PBS Utah is known for being Utah's own public broadcasting station, delivering trusted, locally relevant news and documentaries alongside nationally acclaimed PBS programming for viewers of all ages.
Sources: PBS Utah official site
PBS Utah is used by Utah residents, families, and lifelong learners of all ages who seek educational, cultural, and public interest programming.
Sources: PBS Utah official site
PBS Utah scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PBS Utah has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #401,035 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PBS Utah from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PBS Utah: Practical Boat Owner (PBO) (78/100), Payments Dive (78/100), PBS Wisconsin (78/100), Pearl Lam Projects (78/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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