Pioneering the future of performance art
Performa (performa-arts.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 69th percentile of 27330 Media & Entertainment brands.
Performa is a non-profit arts organization founded in 2004 by RoseLee Goldberg, dedicated to exploring the role of live performance in twentieth-century art history and fostering new performance art for the twenty-first century. It commissions new works, conducts historical research, and engages artists, curators, art historians, and cultural institutions. Performa is recognized as a leading authority in the field of performance art, bridging scholarship and contemporary artistic production.
| Brand Name | Performa |
|---|---|
| Domain | performa-arts.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 2004 |
| Main Competitors | Creative Time (86/100), e-flux (84/100), Art21, Walker Art Center (87/100), MoMA PS1 (76/100) |
Moz Domain Authority 53/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,104,183 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Performa has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Founded by RoseLee Goldberg in 2004, Performa is the leading organization dedicated to exploring the critical role of live performance in the history of twentieth-century art and t…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Vue.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Performa?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific organization, possibly because it's a smaller or niche arts-related entity without strong representation in my training data.
When asked "Best brands similar to Performa?", Claude would not surface Performa as of October 2026. I can't vouch for or recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Performa's main competitors in Media & Entertainment: Creative Time (86/100), e-flux (84/100), Walker Art Center (87/100), MoMA PS1 (76/100).
Sources: Brand Analyzer scan
Performa is a non-profit organization founded in 2004 by RoseLee Goldberg, focused on performance art. It explores the historical significance of live performance in twentieth-century art while supporting new performance works for the twenty-first century.
Sources: Performa official site
Performa has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Performa official site
Performa conducts historical research into live performance art, commissions new performance works by contemporary artists, and organizes programs that connect artistic innovation with art history. It serves artists, curators, art historians, and cultural institutions interested in performance art.
Sources: Performa official site
Performa scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Performa official site
Performa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Performa official site
Performa offers programs related to performance art, including the commissioning of new performance works by contemporary artists and historical research into the role of live performance in twentieth-century art. These offerings support artistic innovation while contextualizing performance art within broader art history.
Sources: Performa official site
Performa's audience includes artists, art historians, curators, cultural institutions, and members of the public interested in contemporary and historical performance art.
Sources: Performa official site
Performa is known for being a leading organization dedicated specifically to performance art, founded by RoseLee Goldberg in 2004. It is recognized for bridging historical scholarship on performance art with the commissioning of new, contemporary performance works.
Sources: Performa official site
Performa scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Performa has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,104,183 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Performa from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Performa: Pen and Sword Books (80/100), PAW Patrol (80/100), Peter Attia MD (80/100), Pet Shop Boys (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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