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Le Planning familial (planning-familial.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands, in the 56th percentile of 30163 Non-profit brands.
Le Planning familial (MFPF) is a French non-profit association focused on sexual and reproductive health and rights. It provides information, guidance, and support to individuals, particularly young people, on sexuality, contraception, and abortion. The organization also actively combats disinformation about abortion spread by anti-choice movements and advocates for the protection of abortion rights in France.
| Brand Name | Le Planning familial |
|---|---|
| Domain | planning-familial.org |
| Industry | Non-profit, Healthcare |
| Main Competitors | Planned Parenthood (88/100), Médecins du Monde (88/100), Fédération Nationale des CIDFF (58/100), SOS Homophobie (71/100), Amnesty International France (80/100) |
Moz Domain Authority 61/100 vs category average 46 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #178,767 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "En soutenant le Planning familial, vous renforcez notre capacité à accueillir, informer, orienter les personnes et notamment les plus jeunes sur leurs droits sexuels et reproductif…" (Meta description: 55 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Le Planning familial?", Claude could identify the brand as of November 2026. Le Planning familial (Mouvement Francais pour le Planning Familial, MFPF) is a French non-profit association founded in 1956 that promotes sexual and reproductive rights, provides education on contraception and sexuality, and advocates for abortion rights and gender equality. Best known for Being France's leading family planning and reproductive rights organization, historically central to the legalization of contraception and abortion in France.
When asked "Best brands similar to Le Planning familial?", Claude would recommend Le Planning familial as of November 2026. It's one of the most well-known and historically significant reproductive rights organizations in France, so it would naturally come up in discussions of similar advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Le Planning familial's main competitors in Non-profit: Planned Parenthood (88/100), Médecins du Monde (88/100), Fédération Nationale des CIDFF (58/100), SOS Homophobie (71/100), Amnesty International France (80/100).
Sources: Brand Analyzer scan
Le Planning familial has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 37, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Le Planning familial official site
Le Planning familial scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Le Planning familial official site
Le Planning familial offers accueil (reception/support services), information, and orientation services related to sexual and reproductive rights, including guidance on contraception, sexuality, and abortion. It also conducts advocacy and awareness campaigns to counter anti-abortion disinformation and to defend the right to abortion.
Sources: Le Planning familial official site
Le Planning familial, also known as MFPF (Mouvement Français pour le Planning Familial), is a French non-profit association dedicated to sexual and reproductive health and rights. It works to inform, support, and guide individuals-especially young people-on topics such as sexuality, contraception, and abortion, while defending the right to choose.
Sources: Le Planning familial official site
Le Planning familial accueille, informe et oriente les personnes sur leurs droits sexuels et reproductifs. It provides education and guidance on sexuality, contraception, and abortion, and actively works to counter disinformation about abortion that is spread by anti-choice movements, in order to protect the right to abortion in France.
Sources: Le Planning familial official site
Le Planning familial can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Le Planning familial official site
Le Planning familial serves young people and the broader population in France who seek information, accompaniment, and support regarding sexuality, contraception, and the right to abortion.
Sources: Le Planning familial official site
Le Planning familial is known as a leading French association for sexual and reproductive rights, particularly recognized for its advocacy work defending the right to abortion and for countering disinformation campaigns funded by anti-choice movements.
Sources: Le Planning familial official site
Le Planning familial scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Le Planning familial has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #178,767 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Le Planning familial from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Le Planning familial: PlanGuru (75/100), Village of Pinecrest (75/100), Planting Justice (75/100), Play-Cricket (75/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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