PokerListings Brand Score: 85/100 - Strong Brand tier

Your Leading Source for Poker

PokerListings (pokerlistings.com) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands. Among 4089 Media & Entertainment brands analyzed, PokerListings ranks in the 80th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 77/100, Digital Presence 100/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 97/100, AI Discoverability 85/100, Brand Authority 54/100.

AI Snapshot

PokerListings (pokerlistings.com) is an online media platform focused on poker news, strategy guides, and reviews of poker sites. It provides expert-written content aimed at helping players evaluate poker rooms, access sign-up bonuses, and improve their gameplay. The site targets both beginner and experienced online poker players seeking trustworthy information and site comparisons, and it also offers freerolls with substantial payouts as part of its value proposition.

Key facts about PokerListings
Brand NamePokerListings
Domainpokerlistings.com
IndustryMedia & Entertainment, Other
Main CompetitorsPokerNews (90/100), PokerStrategy (80/100), CardsChat, PokerStars (76/100), 888poker (82/100), Upswing Poker

Evidence

Moz Domain Authority 61/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #91,740 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "PokerListings is the leading source for poker news & guides! Explore expert reviews of top poker sites, sign-up bonuses & huge selection of articles." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: PHP, Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

PokerListings scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

PokerListings has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (56/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #91,740 (Tranco), a Moz Domain Authority of 61/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PokerListings from memory (August 2026) - a sign these signals are paying off.

Visibility - 10/100

Trust - 56/100

Recommendation likelihood - 55/100

Does AI know PokerListings?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is PokerListings?", Claude could identify the brand as of August 2026. PokerListings is an online poker media platform that offers poker news, strategy articles, reviews of online poker rooms, and promotions like bonuses and rakeback deals for players looking to choose where to play. Best known for Reviewing and comparing online poker rooms and offering exclusive sign-up bonuses.

When asked "Best brands similar to PokerListings?", Claude would recommend PokerListings as of August 2026. It's a long-standing, well-known name in the online poker affiliate and information space, so it would come up naturally alongside sites like PokerNews or CardsChat.

People Also Ask About PokerListings

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are PokerListings's main competitors?

PokerListings's main competitors include PokerNews (90/100), PokerStrategy, CardsChat, PokerStars (76/100), 888poker (82/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.

Sources: Brand Analyzer scan

PokerListings vs PokerNews: how do they compare?

PokerListings and PokerNews are competitors in Media & Entertainment. Brand Analyzer scores PokerListings at 85/100 and PokerNews at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

What are the best alternatives to PokerListings?

Popular alternatives to PokerListings include PokerNews (90/100), PokerStrategy, CardsChat, PokerStars (76/100), 888poker (82/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.

Sources: Brand Analyzer scan

What products or services does PokerListings offer?

PokerListings offers poker site reviews, sign-up bonus deals, strategy guides, poker news articles, and freerolls for players.

Sources: PokerListings official site

What is PokerListings?

PokerListings is an online platform dedicated to poker news, strategy guides, and reviews of poker sites, positioned as an authority for players seeking trustworthy information on where and how to play poker.

Sources: PokerListings official site

What does PokerListings do?

PokerListings provides poker news, expert reviews of poker sites, strategic guides, and exclusive sign-up bonus deals to help players choose where to play and improve their skills.

Sources: PokerListings official site

Does ChatGPT recommend PokerListings?

PokerListings scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: PokerListings official site

What is PokerListings known for?

PokerListings is known for its expert reviews of poker sites, exclusive sign-up bonuses, and a large library of poker strategy and news content.

Sources: PokerListings official site

How can PokerListings improve its AI discoverability?

PokerListings can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: PokerListings official site

Who uses PokerListings?

PokerListings is used by online poker players of varying skill levels, from beginners to experienced enthusiasts, who seek news, strategy advice, and reviews of poker sites.

Sources: PokerListings official site

Recommendations

Peer brands

Ranked closest to PokerListings: Mood Media (85/100), PlayFab (85/100), PONS (85/100), Posh (85/100).

A step up - brands to learn from: Yamaha Corporation (91/100), theSkimm (91/100).

Category leader: Complex (97/100).